CIDER brand Magners is on the search for spider men and women with its latest launch.
Last month Magners with Irish Whiskey (ABV 5.5%) became one of the latest spirit ciders (or spiders as they are called by some) to be launched in Britain. The new line, says the firm, “combines premium apple cider with a hint of smooth Irish whiskey”.
The drink includes 25ml of Irish whiskey in each 500ml bottle. Magners with Irish Whiskey was first made available in ASDA and through some members of the Landmark Wholesale Group.
Magners brand owner C&C Group says consumer demand for new types of cider is high, and that products combining spirits and cider have become increasingly popular since the introduction of ‘spiders’ to the UK off-trade.
Ed Shoebridge, head of customer marketing at C&C Group, said: “We are introducing another game changer, Magners with Irish Whiskey.”