Barr teams up with Sony Pictures’ Spider-Man film
SCOTTISH soft drinks brand Barr Flavours has teamed up with Sony Pictures as part of a new on-pack promotion for the highly anticipated new film Spider-Man: Brand New Day.
The new promotion has rolled out across stores ahead of the film’s release on 29 July across the 500ml and two litre formats alongside its 24 pack of 330ml cans. This means the promotion will appear on more than 4.4million packs of Barr drinks.
Each pack will also offer consumers the chance to win a holiday to New York City by scanning the QR code found across packs.
The collaboration will be supported with a significant above-the-line marketing campaign running from July through to mid-August spanning across social media, YouTube, Disney+ and OOH advertising and is expected to reach more than 9million shoppers.
Retailers and wholesalers can also expect impactful in-store and in-depot activations to drive visibility of the range across stores to help deliver additional sales growth for the total carbonates category through eye-catching messaging and strong media support to maximise awareness.
Annette Yates, Barr brand director at AG Barr, said: “We’re thrilled to be collaborating with Sony Pictures’ Spider-Man: Brand New Day, one of the most exciting film releases of the year and a franchise that enjoys huge appeal across generations.
“This promotion combines the power of blockbuster entertainment with a compelling prize mechanic, giving shoppers the chance to win an incredible trip to New York while driving excitement around the Barr brand.
“With over 4.4 million promotional packs in market, high impact ATL support and engaging in-store and in-depot activation, we’re confident this campaign will drive footfall, increase rate of sale and make the most of the summer trading opportunity.”
