Tag: GSK
Campaign brings relief
With allergy season now firmly upon us, GSK is set to invest in a ÂŁ4m advertising campaign for its Piri brand .
Brush up range for fresh sales
CONSUMERS believe they won’t find a wide range of oral care products in their local c-store, according to research by Aquafresh and Sensodyne brand owner GSK
Taking care of your shoppers
According to research from PAGB 92% of consumers in Scotland would be prepared to purchase over-the-counter remedies for treatable illnesses
What’s shaking?
Research from Mintel suggests that as many as one in four Brits have consumed a sports nutrition product in the past three months, rising...
Move over blackcurrants
RIBENA, a blackcurrant drink for 70 years, has gone tropical. With the exotic flavour sector growing at 20%, maker GlaxoSmithKline (GSK)introduced Mango and Lime...
Functional choices – Consumers looking at big picture
THE economic downturn has made consumers think more about what value means, and the change in attitude has affected their sport and energy drinks...