Four Loko unveils new raspberry ripple flavour
HIGH-ABV ready-to-drink (RTD) brand Four Loko has unveiled a new flavour in time for the summer months with its new Jackpot variant.
Aiming to deliver more innovation to the category throughout a key sales period, Four Loko has introduced its new raspberry ripple flavoured Jackpot offer that combines the sweetness of vanilla ice cream, the vibrant tang of raspberries with a smooth vodka in a caffeine-free recipe.
Jackpot seeks to celebrate the brand’s 21st anniversary since it was first launched in America as well by delivering on this new 8.4% ABV serve and will extend the UK’s line-up to a total of 11 flavours. This marks the latest addition to the core Four Loko range since its Hawaii variant hit shelves in 2025.
The new Four Loko Jackpot comes in a 440ml can with an RRP of £3.69 and is available now across the independent, convenience and wholesale channels to purchase. Its launch will be supported in-store with a range of media and branded shopper marketing support including POs materials as well as high profile social media and influencer campaigns.
Additionally, Red Star Brands, UK distributor for Four Loko, confirmed it will also run consumer competitions and branded merchandise to mark the launch.
Ryan McCann, director at Red Star Brands, said: “We’re very excited to be bringing this iconic flavour to the UK. Jackpot is unapologetically bold and made for big summer moments, and brings something fresh to the market for our fans who want innovative flavour-forward, bar-strength drinks in a single serve.
“Although we’re seeing changes in drinking habits across the board with at-home and out-of-pub/club drinking going from strength to strength, that doesn’t mean consumers are prepared to accept low enjoyment alternatives.
“Like all our Four Loko flavours, Jackpot delivers an exciting pub/club strength, high quality drink while delivering all the convenience of a show-stopping pre-mix. We’re already seeing strong interest from Four Loko fans keen to experience this exciting new flavour for themselves.”
