Easy meals brand partners with new Spider-Man film
EASY meals brand Batchelors is swinging into store shelves with its new team-up with Sony Pictures‘ Spider-Man: Brand New Day.
Running across packs of Batchelors products now, the new promotion is set to inject excitement into the category by offering consumers the chance to win from a host of prizes, including a trip to New York.
As part of the competition, two adults will be jetting off to New York for a three-night stay at a four-star hotel. Other prizes up for grabs in the competition include 20 £250 Sony vouchers, 40 £500 Sony vouchers, 100 movie merchandise goodie bags and 500 pairs of Vue cinema tickets.
To be in with the chance of winning, shoppers need simply text BATCHELORS to 88440 for the chance to win from the massive prize pot.
Additonally, Batchelors will run an exclusive seeded pack promotion across Tesco stores for its Batchelors Super Noodles range. Running across the Chicken, Curry and Beef blocks as well as the Super Noodles Chicken Pot, 20 packs will feature hidden Spider-Man tokens, each worth £250 cash and will be randomly distributed across participating SKUs in participating Tesco stores.
The promotion will be backed by eye-catching dual-branded POS materials including gondola ends, aisle fins and branded shoppers to drive standout in-store visibility and encourage shopper engagement.
A spokesperson for Premier Foods, Batchelors’ parent company, said: “Batchelors is teaming up with one of the world’s most recognisable super heroes this summer for a blockbuster promotion celebrating the release of Sony Pictures’ Spider-Man: Brand New Day, exclusively in cinemas on 31 July 2026.
