Indulge in a taste of nostalgia with Delamere Swizzels milk
FLAVOURED milk brand Delamere Dairy has launched a new range of drinks inspired by some classic sweets from British confectioner Swizzels.
Aiming to help shoppers indulge in the demand for nostalgic options across the shelves, the new Delamere Swizzels range features three distinct flavours in Delamere Squashies Drumstick Raspberry & Milk, Squashies Rhubarb & Custard and Refreshers Lemon Sherbet.
Jessica Page, brand manager at Delamere Flavoured Milk, said: “As our first-ever collaboration, the launch of this range with Swizzels is a really exciting milestone. Nostalgia is a huge trend at the moment and by reimagining retro flavours, we’re bringing together trusted heritage, playful nostalgia and great tasting flavoured milk in a way which really resonates with today’s consumers.
“We’re confident that the on-the-go format and traditional glass bottle, coupled with the instantly recognisable Swizzels flavours and notes of nostalgia, will be a hit with a wide range of shoppers looking for something fresh, fun and affordable to try.”
The new range will be available to retailers from July in a 240ml glass bottle format with an RRP of £1.17 and marks Delamere first-ever brand collaboration as the dairy firm is set to bring something new to chillers this summer.
Additionally, Delamere confirmed this new range marks the beginning of a long-term partnership with Swizzels, with further flavours set to be explored for key seasonal occasions throughout the rest of 2026 and beyond.
Sarah-Louise Heslop, head of marketing at Swizzels, said: “Collaborating with Delamere felt like a natural fit, given the strong British roots and long-standing reputation for quality and taste that both brands possess.
“We hope the range will transport consumers back to childhood memories, blending the comfort of the past with a modern twist that appeals across generations and helps both brands tap into new audiences.
“For retailers, it’s a must-stock in the height of summer with shoppers seeking a refreshing treat that can be enjoyed on days out, picnics, journeys and more.”
