Tag: Coca-Cola
Coke gives away a million footballs
COCA-COLA is celebrating the World Cup by giving away a million limited-edition footballs across Great Britain in the run up to the tournament.
The “Win...
Juicing up – Healthy drink choices at lunchtime
HEALTHINESS is a significant issue for packed lunches and not just for schoolchildren, plenty of adults consider wellbeing when they’re making up their own...
Old favourites for Y generation
IF you thought today’s young adults valued Facebook, Twitter iOS and Android above all else then you might have to think again.
Because, while the...
Name your own – Tour for Coca-Cola
COCA-Cola’s Share a Coke summer campaign that features personalised bottles of the world’s biggest-selling soft drink has gone on the road.
Kicking off in...
Oasis joins the exotic trend
OASIS has gone all tropical with its new flavour, Mango Medley, designed to appeal to the drink’s core target audience of 16-24 year olds....
Hydration nation – Coca-Cola Enterprises
IT’S thirsty work getting through the summer. Kantar Worldpanel figures show that, throughout the season, shoppers make 8.4m trips across the soft drinks category....
The price of confidence – PMP’s
IT seems hard to imagine but there was a time when price-marked packs were few and far between in c-stores. In the days before...
Convenience fuel – essential soft drinks
Though growth has slowed compared to the stellar performance of last year, soft drinks still provide massive turnover for c-stores
AS the figures quoted in...
Food matching – Soft drinks for nights-in
SOCIAL occasions with friends and family provide the perfect opportunity for retailers to drive extra sales of food and drink meant for sharing, such...
Innovation aids soft progress
SOFT drinks is a highly resilient category. While other categories have slowed in the face of economic challenges, soft drinks have have returned value...
Coke ‘part of the solution’ – Calorie counting
COCA-COLA is going head-to-head with health campaigners who blame fizzy drinks for weight problems by repositioning itself as “part of the solution to the...
For convenience, size matters – Coca-Cola
A new, smaller bottle of Coke – 1.75l instead of 2l – is being introduced especially for convenience stores.
CCE says it shaved 250ml off...
Oxfam targets food giants
INTERNATIONAL development charity Oxfam has examined the ethical performance of some of the world’s leading food brand-owning companies and found them lacking.
As part of...
