COCA-COLA Zero Sugar has returned to TV screen with a new advert encouraging consumers to try the drink for the first time.
Featuring the return of care home resident Mr Hadley, a character who previously featured in a Coca-Cola in 2006.
In the new spot, Mr Hadley is offered a bottle of Coca-Cola Zero Sugar by one of the staff. As he tastes the drink for the first time, he wonders what else he hasn’t tried – and sets off to find out.
Simon Harrison, customer marketing director at Coca-Cola European Partners, said: “The campaign brings to life the concept of those ‘bucket list’ moments that universally resonate with people. We want to build on the success of the brand to date reminding people of what makes it so special.”