Tag: Coca-Cola
Summer’s coming
SOFT drinks in Scotland are hugely important to retailers’ profits and are being influenced by three main trends according to Irn-Bru brand owner AG...
On your marks
WHILE recent years have seen a proliferation of price-marked packs across many categories, soft drinks remains one of the areas where they appear most...
No and low to step up
COCA-COLA Great Britain has launched a new campaign to emphasise that its four varieties are all part of the same brand.
The move is part...
Coke adds colour codes to packs
COCA-COLA is to adopt the UK government’s voluntary front-of-pack nutrition labelling scheme.
The scheme combines information on nutrient amounts and percentage ‘reference intakes’ with colour...
Millions to play for
THE big night in has been very important to c-store retailers in recent years. If the economy improves will consumers stick with their big-night-in...
Warbies most wanted again
WARBURTONS has repeated its 2013 performance and has been named the UK’s most-chosen brand.
Research group Kantar’s annual survey of international markets’ favourite fast-moving...
Coke gives away a million footballs
COCA-COLA is celebrating the World Cup by giving away a million limited-edition footballs across Great Britain in the run up to the tournament.
The “Win...
Juicing up – Healthy drink choices at lunchtime
HEALTHINESS is a significant issue for packed lunches and not just for schoolchildren, plenty of adults consider wellbeing when they’re making up their own...
Old favourites for Y generation
IF you thought today’s young adults valued Facebook, Twitter iOS and Android above all else then you might have to think again.
Because, while the...
Name your own – Tour for Coca-Cola
COCA-Cola’s Share a Coke summer campaign that features personalised bottles of the world’s biggest-selling soft drink has gone on the road.
Kicking off in...
Oasis joins the exotic trend
OASIS has gone all tropical with its new flavour, Mango Medley, designed to appeal to the drink’s core target audience of 16-24 year olds....
Hydration nation – Coca-Cola Enterprises
IT’S thirsty work getting through the summer. Kantar Worldpanel figures show that, throughout the season, shoppers make 8.4m trips across the soft drinks category....
The price of confidence – PMP’s
IT seems hard to imagine but there was a time when price-marked packs were few and far between in c-stores. In the days before...
Convenience fuel – essential soft drinks
Though growth has slowed compared to the stellar performance of last year, soft drinks still provide massive turnover for c-stores
AS the figures quoted in...
Food matching – Soft drinks for nights-in
SOCIAL occasions with friends and family provide the perfect opportunity for retailers to drive extra sales of food and drink meant for sharing, such...
Innovation aids soft progress
SOFT drinks is a highly resilient category. While other categories have slowed in the face of economic challenges, soft drinks have have returned value...
