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Sunday, January 23, 2022
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Tag: Birds Eye

New PMPs can help push sales with consumers looking for good value in store

Looking for value after lockdown

IN times of economic uncertainty, with many households fighting through the financial headwinds of the pandemic, frozen and chilled PMPs represent value to consumers.

Fighting for a healthier diet

Emma Thompson,  Jamie Oliver and  Giovanna Fletcher are among the cast of celebrities encouraging children to eat veg in a new TV ad

Sustainable vegetables

Frozen brand Birds Eye has bolstered its environmental credentials by introducing new recyclable packaging across its Natural Vegetable products

Frozen flying in lockdown

Waste conscious consumers make switch

Fresh packs for the freezer

FROZEN specialist Birds Eye has introduced bright, colourful new packaging across its Steamfresh range

Sustainability focus for frozen fish

Birds Eye has launched a new on-pack promotion to highlight its sustainable sourcing credentials

Corn-cerns for kids diet

Birds Eye has partnered to help educate kids on the importance of eating vegetables
Fish chargrills

A fresh start for frozen fish

Birds Eye has got rid of the Inspirations brand for its premium frozen fish range- bringing it under the Captain Birds Eye portfolio instead
Birds Eye chicken soup range

Frozen gets hot

THE big night in is still as popular as ever, and now Birds Eye has expanded its offer with the launch of spicy takeaway chicken
Birds Eye sweet potato waffles

New frozen range is waffly good

Birds Eye Sweet Potato Waffles are a blend of lightly-seasoned sweet potato and potato mash, that retain the recognisable grid shape of the original waffle
Birds Eye

Flocking to veggie market

There is more to Birds Eye than frozen fish, and the brand has stepped up its free from credentials

Peas on the box

BIRDS Eye is to spend £4.8m  on TV and online advertising for vegetables over the next two years.

Score big with a frozen range

Birds Eye backs PMPs as key sales driver PRICE-marked packs can deliver up to 60% more sales than standard packs according to Birds Eye, and...

Family meals for a fiver

WHOLESALER and symbol groups Nisa is helping parents feed their families on a budget with a new £5 meal deal. The promotion, which launched recently,...

Chefs cook up new lines for the freezer

BIRDS Eye has added lightly dusted cod fillets and two new pasta dishes to its range. Developed by its in-house chefs, the new cod fillets...
Birds Eye

Stirring up a world of tastes

BIRDS Eye is inviting consumers to stir their mealtime routines with a range of meals reflecting cuisines from around the world. The Stir Your Senses...