WHOLESALER and symbol groups Nisa is helping parents feed their families on a budget with a new £5 meal deal.
The promotion, which launched recently, offers a different range of products every three weeks at just £5 and is, says the firm, aimed at parents with busy lifestyles wanting to pick up a convenient mid-week evening meal without breaking the bank.
The first meal deal featured Birds Eye Chicken Dippers (or Quorn Meat-free Chicken Nuggets as a vegetarian alternative), Aunt Bessie’s Crispy Homestyle Chips, Heritage Petits Pois and Heritage Neopolitan Ice Cream.
The meal deal is supported in stores with POS materials including posters and shelf talkers, and features on leaflets delivered to consumers and on Nisa Radio. Selected stores have additional POS such as hanging signs, freezer window stickers and shelf stripping.
Greg Goodwin, head of fresh and frozen at Nisa, said: “We’re delighted to be able to launch this fantastic £5 meal deal which not only provides a great value meal solution for consumers but will also help our members to drive footfall and additional sales.”