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Tag: AG Barr

Gearing up for Awards

Preparations are well under way for the Scottish Grocer Awards 2023.
Sophie Ellis-Bextor performing on stage

GroceryAid takes to the stage again

Supporters of GroceryAid in Scotland have bold plans for music event Checkout Scotland in 2023.
Rubicon bottles

Springing into peak season

Barr Soft Drinks reckons retailers can use the popularity of two categories to drive up sales for January.
Irn Bru Xtra cans

Xtra choice at Burns

Consumers cutting back on sugar don’t need to miss out on the nation’s favourite Scottish soft drink during Burns Night this year.

AG Barr brings in the Boost

AG Barr has added some extra energy to its portfolio with the acquisition of Boost Drinks.
Irn Bru bottles

Snowman is back on TV

Barr is walking through the air once again this Christmas with the return of its Snowman character to Irn-Bru packs.
a selection of drinks from

Meet the Maker: AG Barr

Vicky Lawless-Mitchell customer marketing lead at AG Barr, tells of life working at the Scottish soft drinks manufacturer.
RAW cans

Two promos for Raw

AG Barr has rolled out two new promotions across its Rubicon Raw energy drink brand.
Two irn bru energy drink cans on a black background

Irn-Bru Energy free stock

Scottish soft drinks giant AG Barr is celebrating the launch of a new Irn-Bru Energy campaign with an exclusive competition for retailers.
Irn bru xtra bottle and can on an orange and blue background

Xtra investment in Bru

SCOTLAND’s other national drink, Irn-Bru, is set to benefit from a £1 million brand investment.
Rubicon Raw cans

Rubicon rides the wave

RUBICON Raw is ready to make waves with consumers thanks to a new £2 million marketing investment in the brand.
soft drinks brands

Beyond the pandemic

The only way appears to be up for soft drinks in Scottish c-stores at the moment, with trends aligning to create fertile soil for sales growth.
Rubicon Raw cans

Big can focus is paying off

ENERGY drinks now make up the biggest and most profitable drink-now segment in the UK.
Irn Bru 500ml

Step in sustainability

AG Barr has taken a major step in pursuit of its sustainability goals, rolling out 100% recycled plastic packaging across all 500ml Irn-Bru and Rubicon products.
The new Irn-Bru ‘Taste Debate’ adverts revive the debate over the brand’s flavour.

What does it taste like?

DEBATE over the flavour of Irn-Bru has been raging on the small screen, through two brands latest adverts.
The Rubicon Raw range brings tropical flavours to the energy drinks category.

Energy drinks are evolving

THE profile of energy drink shoppers has changed, therefore brands and retailers should react accordingly.