Summertime exercise routines can drive up sales of sports drinks, reckons Boost.

Boost sales with sports drinks

As people take to exercising in the sunshine, sports drinks can do well for c-store retailers – as long as they take into account the desire for value and taste, says Boost Drinks.

Irn-Bru kicks off phenomenal Euros promo

Barr has kicked off a new promo across its Irn-Bru variants to mark the UEFA Euros Germany 2024 to help boost sales during the football tournament.
A can of Red Bull Curuba Summer Edition is next to a glass filled with the energy drink on a table with greenery blurred in the background.

Energising soft drinks with Red Bull

Red Bull has pushed the massive opportunity that the energy drinks subcategory presents to convenience retailers through its flavoured drinks range.

Don’t forget the softies

As one of the holiday season’s busiest product categories, soft drinks offers party sales possibilities and more SOFTLY does it this Christmas. According to Kantar,...

Summer’s coming

SOFT drinks in Scotland are hugely important to retailers’ profits and are being influenced by three main trends according to Irn-Bru brand owner AG...

Charge of the orange bull

RED Bull is extending its Editions range with a brand new flavour. Red Bull Orange Edition follows the introduction of Red Bull Tropical Edition...

Going green for a bite of the market

GREEN Apple Sugar Free is the latest variant to be added to the range from energy drink brand Carabao. The launch of the new variant...
Grace Sparkling Coconut Water

Sparkly NPD

CARIBBEAN-focused firm Grace Foods has been touting the benefits of its recently-launched slimline can Coconut Water range
Get More Vits’ Vitamin D Mango & Passionfruit drink contains 10ug of vitamin D.

It’s sunshine in a bottle

SOFT drink brand Get More Vits is on a quest to support bone and muscle health. The brand, which offers a range of vitamin fortified drinks, has been highlighting the importance of vitamin D in a healthy diet – particularly for consumers living in northern nations like Scotland.
bottles-of-soft-drinks

A category in great shape

Positive figures for soft drinks
Boost tour

Energy to the people

Boost Drinks has been celebrating a successful two-month tour of stores and head offices – in a bid to show some love to the independent sector.
A display of soft drinks in a supermarket

A category adapting to coronavirus

The coronavirus crisis has affected soft drink shopping behaviour according to Bestway Wholesale
New-look Rockstar range

Spotlight on energy brand

Britvic rolls out packaging revamp and reformulation for Rockstar

Sales bubble up for water

SPARKLING water is on course for a strong year in 2022, according to Highland Spring.
Lucozade bottles

Win with Lucozade

SUNTORY Beverage & Food has launched the first-ever on-pack promotion to run across its Lucozade Zero range, with a price guaranteed with every entry.

Nuisance Drinks has two refreshingly different additions

Nuisance Drinks has grown its repertoire of fruity drinks with two new additions that aim to capitalise on an underrepresented citrus flavour the brand said.