Charge of the orange bull

RED Bull is extending its Editions range with a brand new flavour. Red Bull Orange Edition follows the introduction of Red Bull Tropical Edition in 2015 and is intended to  bring new shoppers into the category.

UK_250_RBE_Orange_SingleUnit_ambientGavin Lissimore, Red Bull head of category marketing said: “After a fantastic third year for Red Bull Editions, and the successful launch of our Tropical edition – the number one biggest NPD in energy, we are really excited to introduce an orange variant to the existing range, offering our consumers a compelling choice of products.

“Orange is the number one soft drinks flavour, and crucial within the sports and energy sector where it accounts for over 40% of flavoured drinks sold.

“Red Bull Orange Edition delivers one of the best tastes in the energy market, as well as significant stand-out on shelf, helping deliver increased sales for the brand, the category and our customers.“

Red Bull Orange Edition is available now in both 250ml plain can and £1.19 PMP. The launch is being supported by a comprehensive marketing campaign, making use of the brand’s social media presence, and a sampling programme.