DYNAMITE Energy Drink, launched in 2013 by Glasgow businessman Athif Sarwar and Garvies Soft Drinks quickly developed into an international success as well as building a strong position in its home area of central Scotland and in a number of important UK discount chains.
This year it sees major opportunities to build further as it looks set to gain significant distribution and, perhaps even more importantly, major consumer awareness with multiple grocery listings.
In the summer Garvies Soft Drinks managing director Nish Hamid told Scottish Grocer he thought increased visibility for the brand will boost sales of Dynamite in all channels including independent and symbol retailers.
“We already do very well in United Wholesale and in Day-Today stores, and through our van sales to other independents and symbol stores in central Scotland,” he said.
“People like the product and the brand. They like the drink and they like what they’re paying for it.”