A spooky campaign launch
Perfetti Van Melle will launch what it said is its biggest Halloween campaign ever this month.
The ‘All Wrapped Up’ campaign will see PVM take to social media to promote its brands, inviting consumers to create Halloween themed content.
Don’t be afraid to go big on soft drinks
Summer may be over, but Halloween presents retailers with the opportunity to boost their soft drinks sales.
A spark for the season
Rrepublic Technologies is encouraging retailers to tap into the match and lighter sales opportunity that Halloween provides.
Confectionery bags will work a treat
For sugar confectionery, it doesn’t get much bigger than Halloween – and the team at Swizzels is set on making 2021 a year to remember.
Sharing is scaring
Covid restrictions made celebrating Halloween a challenge in 2020, but Victoria Gell, fruit confections brand director at Mars Wrigley, reckons retailers should prepare for a major uplift this year.
Sweets that pack a punch
Haribo is boxing clever with its latest TV campaign.
Hot drinks for Nisa
NISA is bolstering its hot drinks offer with the launch of Co-op own-label brand Ever Ground
Rebecca Adlington joins Tetley
Something to splash about
Unwind with functional teas
ECOTONE UK is expanding its Clipper Tea range with the addition of three new health-driven flavours.
Spotlight on energy brand
Britvic rolls out packaging revamp and reformulation for Rockstar
F’real is shaking up demand
Consumers have been snapping up out-of-home milkshakes throughout the pandemic, according to F’real
The trends to unlock sales
Health and taste are driving spend
New spirit on market
A NEW sugar cane spirit has been released by Spirit of Haiti
Shaking with style
MEAL replacement brand Huel has given its Shaker a shake-up for the first time in three years
A partnership to impresse
Bottlegreen unveils sweet recipe
Big spend in time for summer
SUNTORY Beverage and Food Group has ramped up support for sports and energy drink brand Lucozade, with the launch of a £2.5 million marketing campaign
