HARIBO is boxing clever with its latest TV campaign.
The new ad, which represents a £4 million investment in the brand, focuses on its Tangfastics variants, with two boxers grappling with the sweet and sour confectionery at a weigh in.
Airing until 31 October, Haribo has predicted the campaign will reach up to 70% of its target audience.
Claire James, trade marketing manager for Haribo, said: “This is the first time we have focused on Tangfastics in an advert since 2016.
“As the best-selling medium bag in the market, we know that the playfulness of the creative will resonate with those that love the perfect balance of sweet and sour that comes from enjoying this tangy treat.”