Snow time like the present
There aren’t too many sleeps left till Christmas now. If you haven’t already done so it’s time to get your holiday season activity well...
Backing cider’s taste of winter
SEASONAL special from Sweden Rekorderlig Winter Cider is, says the brand’s UK distributor Chilli Marketing, back by popular demand and set for its biggest...
Better than the cheap classics?
BARGAIN champagne or premium prosecco?
According to Nick Tatham, master of wine, at specialist Continental Wine & Food, there’s no competition. “A good, well-made...
Barr ready to splash out
AG Barr has tripled its ad spend – with £1m earmarked for Irn-Bru alone – to make the most of the festive run on...
After dinner opportunity
IT’S the indulgent dessert time of year, and when friends or family pop in unexpectedly, customers expect their local c-store to have the kind...
Spending more in the comfort zone
SOUTHERN Comfort has revived its advertising slogan, Whatever’s Comfortable, for the festive season. A TV campaign, which will continue until Christmas, shows a long-haired...
Christmas to go
CORNISH sandwich company Ginsters has put all the flavours of the season into its sandwiches, pasties and pies so that even the busiest consumers...
Festively fruity
TOTAL take-home alcohol sales value increased by 2% last Christmas, generating £4.1 billion-worth of retail sales in the 12-week festive period, said Amanda Grabham,...
No 9 drinks brand’s dark entry
CHRISTMAS 2013 will be the second festive season for cider market leader Strongbow since its major brand makeover in summer last year and...
How to keep Santa sweet
DINKY edible snowmen and reindeers, novelty gifts, lavishly-decorated bars and traditional boxes of chocolates ... it’s the time of year when consumers forget about...
When Johnnie comes marching home
LAST Christmas was a good one for spirits, with 92m individual bottles sold in the 12-week run-up as measured by Nielsen. That was a...
Let’s talk turkey, the battle is on to win festive customers
Offers, recipes, planners, countdowns and celebrity chefs... Christmas is well underway at the multiples. Could you learn from the giants?
IT is the time of...
Don’t forget the pet gifts this Christmas
ADVENT calendars, stockings full of treats and novelties ... they’re not just for children. Animal lovers use the festive season as an excuse to...
Fans ask for coconut gifts
IN a first for the brand, coconut-flavoured, rum-based drink Malibu has released a Christmas gift pack. The white pack includes snowflake cutouts designed to...
Don’t forget the softies
As one of the holiday season’s busiest product categories, soft drinks offers party sales possibilities and more
SOFTLY does it this Christmas. According to Kantar,...
Extra ad spend for historic promo
WHISKY brand Grant’s is ramping up the promotion for its pre-Christmas Historic Newspaper give-away with an extra £250,000 spend in outdoor advertising, radio,...
