Fruity and Crabbie’s
AHEAD of summer Crabbie’s has added an option to ginger with a new product designed to appeal to young adult customers who prefer sweet...
A world of cider on the shelf
SOUTH African cider brand Savanna, which claims to be the fourth best selling cider in the world, has appointed SHS Sales & Marketing to...
Lipton Ice Tea aims to bag young consumers
A raft of promotional activity aims to encourage consumers – especially those aged 18-24 – to try Lipton Ice Tea for the first time...
Setting up a saucy summer
BARBECUERS are getting creative with their sauces and seeking out hotter tastes. That’s the word from Heinz: the sauce giant’s internal research reveals that...
How hot days generate sales
For each degree the temperature rises, demand for soft drinks can go up by as much as 5%
AS the mercury rises, the chillers empty....
How to win at wine o’clock
NEW world wine giant Treasury Wine Estates (TWE) is going all out for summer sales in the £6-8 price range. It says that’s the...
Brazil in an instant
POT Noodle has added a Brazilian BBQ Steak line to tie in with this summer’s World Cup.
Monique Rossi, Pot Noodle marketing manager, said:...
Rekorderlig adds guava
SWEDISH cider brand, Rekorderlig, has a new limited-edition flavor, Apple and Guava, for summer drinking over ice. The brand’s seasonal marketing campaign includes the...
All the thrill of the grill
SUNNY weather sends customers looking for quick meal options and lighter dishes, according to frozen food company Birds Eye. And as well as providing...
Cider’s new look
AMBERDOWN, Today’s Group’s own-label cider range, is getting a summer makeover.
The label’s Dry Apple Cider and White Cider are both being relaunched in...
Midori offers sunny beauty gifts
MELON liqueur Midori has a summer promotion to help female customers look their best for the hotter months.
The brand has joined up with Model’s...
Cava fans act on impulse
OFFERING chilled sparkling wine can persuade customers to spend more money. That’s the theory from Spanish cava brand Freixenet; MD Damien Clark said: “Picnics...
The big freezy
DRINKS giant Diageo is moving to dominate the “freeze and squeeze” cocktail market with its second launch of freezable products. Smirnoff’s sorbets and its...
The thrill of the grill
SCOTTISH produce specialist, Scotty Brand, has added Scotch Beef Burgers to its portfolio in time for the al fresco eating season.
There are three varieties,...
Flavours of the season
LAGER is following the trend set by cider and introducing a range of fruity varieties aimed at summer drinkers.
However, the new fruity beers have...
Scandal aids brand loyalty
NO barbecue would be complete without a burger. Yet 2013’s horsemeat scandal put many customers off the summer staple food.
However frozen food specialist,...
