Panda wants mums to think again
CHILDREN’S soft drink Panda has being relaunched ahead of summer by brand owner Nichols.
The new look’s designed to get what the brand owner calls...
Cider from the ends of the earth
BEER and cider producer Heineken is urging cider drinkers to ‘Get the Kiwi taste for adventure’ in a £3 million launch campaign for Old...
Putting the fun into moderation
IN some ways, mixing beer with a non-alcoholic fruit flavoured liquid, and in the process reducing its alcoholic strength, isn’t new, people have been...
KitKat gets the cone treatment
KITKAT, said to be the UK’s biggest selling confectionery line according to IRI, is getting the cone treatment.
Ahead of hoped-for warm summer weather,...
Spirits need to chill out to sell more
SPIRITS can benefit from a summer uplift, with customers picking up fractional-sized bottles and cocktail ingredients on their way to parties and barbecues. And...
Oxo to shake up the BBQ
WITH approaching summer weeks in mind, Premier Foods is making barbecues the focus of the latest Oxo Shake & Flavour advertising campaign, which is...
American coco water crosses pond
AMERICAN coconut water brand, Coco5, has arrived in the UK.
Targeted at what the producers call “the booming coconut water market and wellbeing beverage sector”,...
New look for ale
MCEWAN’S Export has a new can design, part of the brewer’s plan to remodel the heritage brand for the 21st century.
The new McEwan’s Export...
Coke gives away a million footballs
COCA-COLA is celebrating the World Cup by giving away a million limited-edition footballs across Great Britain in the run up to the tournament.
The “Win...
Tweeters demand raspberry all year
SWEDISH cider brand Kopparberg has listened to vocal fans on social media and added Raspberry as a permanent flavour in the range.
Previously it was...
Cider rolls out fox label
MERRYDOWN is rolling out the new foxy packaging used on its two newest launches to the rest of the range.
Following what it says is...
Spirits get the party started
CHILLED pre-mixes and fractional bottles are what’s required to get spirit drinkers into the summer party mood, according to Diageo.
The drinks giant reckons that...
Magners’ plays summer nights
IRISH cider brand Magners is to sponsor a summer music festival at Glasgow’s newly refurbished Kelvingrove bandstand. The Magners Summer Nights festival will be...
Make sure there’s water everywhere
WATER is one of the winners whenever the sun comes out. According to Scott Dickson, senior brand manager at Highland Spring Group: “Summer is...
Craft … a convenient opportunity?
CRAFT beers are hot (sales wise) and, increasingly, craft beers are cool (image wise). It should be a great combination for the coming summer.
Craft...
Stock up for the heatwave
C-STORES should increase soft drinks stocks across the board to cater for increased consumption during hot weather. That’s the advice from Refresco Gerber, the...
