Appy days


MINI Babybel’s special edition spooky packaging is back for the second year. This year there is also an app, called Babybel Buddies, where consumers play as their favourite ghoulish Babybel character.

The Halloween promotion runs until 3 November on Original six- and 12-packs, Light six-packs and 12-packs and Mini Babybel Cheddar six-packs.