Limited-edition products are added to boost sales in the festive season
LEADING producer Premier Foods has expanded its range with seasonal limited-edition items across its Bisto, Oxo and Paxo brands.
Bisto Pigs in Blankets gravy, Bisto Crispy Roast Potato seasoning, Bisto Best Turkey & Cranberry gravy, Paxo Turkey & Bacon flavour stuffing and Oxo Turkey Stock Cubes have rolled out across supermarket shelves.
Featuring a standout Christmas pack design, the products have already started creating a stir on social media, it’s claimed.
Premier Foods says the launches aim to create opportunities for a wide range of shoppers to trade up on brands they know and love – and help retailers capitalise on demand for convenient and inspirational alternatives that offer something special during the festive season.
Retailers are also being advised that consumers are likely to trade up from their usual products, making the Bisto ‘Best’ range a ‘must stock’.
The Bisto Crispy Roast Potato Seasoning and Bisto Best Turkey and Cranberry Gravy are also two options that will appeal to people looking for a more premium alternative.
The Oxo Turkey Stock Cube is returning, and is said to be ideal to help create a range of recipes using Christmas leftovers including turkey curry, stew and soup.
There are £1.50 RRPs for the Bisto Pigs in Blankets Gravy 190g pack, Bisto Ultimate Roast Potato Seasoning 60g format that serves eight to 10 and Paxo Turkey & Bacon Flavour Stuffing 170g offering.
The pack of 12 Oxo Turkey Stock Cubes has a recommended shelf price of £1.75, while the 150g Bisto Best Turkey & Cranberry Gravy has a suggested tag of £2.
Helen Touchais, brand director for flavourings and seasonings at Premier Foods, said: “New product development plays a key role in Premier Foods’ growth strategy and offers choice, which is especially key at Christmas when shoppers are looking for ways to further enhance their cooking to create delicious meals for the special occasion.
“The new launches will bring additional fun and excitement to the classics during festive celebrations and encourage increased basket spend.”