Keeping craft simple
FOR John Mercer, marketing manager of Shetland’s Lerwick Brewery, the craft beer revolution has certainly arrived.
“At Lerwick Brewery, we’re seeing demand for our three...
Own-label first for Country
BESTWAY and Batleys’ own-label cider Country Choice has added two new fruit-based ciders to its off-trade range.
The two new lines – Country Choice Dark...
Winter cooler
CIDER may often do well in summer but the cider firms are keen to extend sales in spring, autumn and winter too.
• Swedish cider Kopparberg...
Don’t forget the honey
AFTER what they say was the successful launch of environmentally conscious brand Planetbee’s South African Chenin Blanc earlier this year, distributor Morgenrot and brand...
Island brews
SCOTLAND isn’t short of islands, it isn’t short of brewers. So, perhaps not surprisingly, it isn’t short of island brewers.
At Isle of Arran Brewery...
Porter’s return
IRISH author Flann O’Brien’s most famous novel includes a poem called The Workman’s Friend. In it an ordinary man says that when dealing with...
On a holy mission
BEER industry executive Nigel McNally had a dream to breath new life into once well-known drinks brands.
He put together an offer and...
Convenience retail’s sporting chance
SPORT has heavily influenced the big-night in scene in recent times with the World Cup and Commonwealth Games, says Kestrel Lager distributor Brookfield Drinks.
As...
Glam Glayva
WHISKY liqueur Glayva has a new-look embossed bottle, desgined to highlight the flavours present in the drink.
The label has been modernised and the closure...
Speyside super gin
BOUTIQUE spirit Caorunn, distilled in the Balmenach Distillery on Speyside, is now the second-biggest super-premium gin in the UK.
Figures just released from the...
Master of its own destiny
MALT whisky brand Glenfiddich is celebrating its 126th birthday with a global advertising push that celebrates the brand’s many years of family-owned independence.
The strapline,...
Apple of the global eye
Italy v Belgium sounds like a football match taking place at the World Cup. But it’s also a contest that could very soon be...
The touch and feel of Sweden’s summer
THE pleasures of the Swedish life are back on the agenda for Nordic flavoured-cider brand Rekorderlig in its 2014 summer marketing activity.
Linsey Adams,...
Enter the spiders
FIRST there were spirit beers. Now there are spirit ciders – or “spiders” – to grab the attention of trend-conscious young drinkers.
SHS Drinks’ first...
Stivy’s says: why stop at vodka?
RETRO flavours similar to those that inspired Stivy’s vodka liqueurs have a new incarnation – in cider. VC2 Brands, the company behind Stivy’s, Boë...
Today’s new cider is an old friend
SYMBOL group Today’s has relaunched its own-brand cider, Amberdown, in contemporary new packaging.
The Dry Apple Cider, ABV 5%, comes in 2- and...
