Cider from the ends of the earth
BEER and cider producer Heineken is urging cider drinkers to ‘Get the Kiwi taste for adventure’ in a £3 million launch campaign for Old...
Spirits need to chill out to sell more
SPIRITS can benefit from a summer uplift, with customers picking up fractional-sized bottles and cocktail ingredients on their way to parties and barbecues. And...
Tweeters demand raspberry all year
SWEDISH cider brand Kopparberg has listened to vocal fans on social media and added Raspberry as a permanent flavour in the range.
Previously it was...
Craft … a convenient opportunity?
CRAFT beers are hot (sales wise) and, increasingly, craft beers are cool (image wise). It should be a great combination for the coming summer.
Craft...
Fruity and Crabbie’s
AHEAD of summer Crabbie’s has added an option to ginger with a new product designed to appeal to young adult customers who prefer sweet...
A world of cider on the shelf
SOUTH African cider brand Savanna, which claims to be the fourth best selling cider in the world, has appointed SHS Sales & Marketing to...
Rekorderlig adds guava
SWEDISH cider brand, Rekorderlig, has a new limited-edition flavor, Apple and Guava, for summer drinking over ice. The brand’s seasonal marketing campaign includes the...
2014 – a big whisky year
THE off-trade should be gearing up for bumper whisky sales during Scotland’s big year. That’s the word from Maxxium UK, the company behind The...
The spirit is willing
BEER and cider giant Heineken reckons the new spirit beers sub-category could be worth £200m by 2016.
The firm says its beer in the segment,...
A sporting year to get the beers in
LET’S face it, Andy Murray and some Champions League nights apart, 2013 was a quiet year for the kind of sports events that help...
Still playing the fruit machine?
Fruit flavoured ciders have seen soaring sales and continued to grow even when the cider boom slowed in recent years. Are they still the...
World leading – Beer on the up
Lager edges up – but it’s all thanks to brews from across the globe says international bottled beers giant
PREMIUM lager sales are up marginally...
The taste of home
MISS Scotland, Jamey Bowers, raised a glass to mark the first delivery of Homecoming Scotland 2014 beer – a commemorative craft beer produced in...
Five on Belhaven craft trail
DUNBAR’S Belhaven Brewery is launching a new speciality craft beer range.
Four beers are scheduled to be introduced this month with more launches planned through...
Beers heading for defining moment?
WHAT exactly is craft beer? For some beer fans and makers the problem is that it’s more or less anything you want it to...
Bringing the world back home
RELAUNCHED Scottish-made lager brand Kestrel is in development phase as new owner Brookfield drinks, headed up by Nigel McNally, former managing director of brewer...
