AFTER what they say was the successful launch of environmentally conscious brand Planetbee’s South African Chenin Blanc earlier this year, distributor Morgenrot and brand owner Blue Fruits have launched Planetbee Cider.
It’s described as “a new craft cider, available in 33cl bottles, created by one of the world’s most acclaimed cider makers, Tom Oliver”.
Planetbee cider has an RRP of £2.50 for a 33cl bottle (ABV 6%). A percentage of sales is donated to the Friends of the Honey Bee campaign, set up by the British Beekeepers Association.
John Critchley, commercial director, Morgenrot said: “With apples relying on bees, a cider is a great vehicle to continue our mission to reverse the terrible and worrying plight of the industrious and life-giving honey bee.”