Master of its own destiny

Glenfiddich, whisky,

MALT whisky brand Glenfiddich is celebrating its 126th birthday with a global advertising push that celebrates the brand’s many years of family-owned independence.

The strapline, Family Run Since 1887, is at the heart of the £2m campaign which has been developed to communicate the five generations of family involvement and expertise that have gone into Glenfiddich since its parent company was formed by William Grant.
In the UK there is outdoor advertising and PR. Print ads, which focus on Glenfiddich’s bottle and its family images, will run in national newspapers for the rest of the year.