SPORT has heavily influenced the big-night in scene in recent times with the World Cup and Commonwealth Games, says Kestrel Lager distributor Brookfield Drinks.
As the new football seasons start in the UK the firm says sport will continue to drive sales of beers, ciders and other drinks.
And family nights in with the TV will have a smaller but still important role to play in maintaining demand for ciders, beers and wines.
“Kestrel Premium Lager is ideally situated to target the big night in. Our 5% premium brew is available in good local independents and offers drinkers a choice of formats including our 500ml can and a 330ml bottle at a time where our competitors are offering smaller 300/275ml bottles and lowering ABV,” a company spokesperson said.