First sip on screen
AHEAD of summer 2016, Guinness has launched a TV ad to promote Hop House 13 Lager, the latest product in its Brewers Project series.
The...
Will small be beautiful?
BEER and cider giant Heineken has given some of its brands new looks ahead of the summer.
Desperados spirit beers and Old Mout cider are...
Wine winner will fly down under
AUSTRALIAN wine brand Jacob’s Creek is giving consumers the chance to win a trip to the 2017 Australian Tennis Open in a promotion running...
Flavours of the summer
CIDER manufacturers have worked hard to sell cider throughout the year but it remains true that good summer weather helps cider sales considerably, one...
Alcohol-free boom?
SALES of alcohol-free wine in the year to the end of last summer boomed compared to the year before (they were up 42% according...
Three up for the cup
Drinks giant follows strawberry and cucumber with a 2016 trio
IT’S not unusual to see flavoured cider launches and limited-edition releases in, or ahead of,...
PET extensions take the party outdoors
AS more people socialise outdoors during summer – with barbecues and garden parties at home and by attending outdoor concerts or having picnics on...
Clan gathers new listings
Supermarket adds ales from nine Scottish brewery independents
THE team that helped drive an £850,000 supermarket deal for some of Scotland’s craft breweries is planning...
Time to get the beers in
BIG nights in, especially sports-related big nights in mean beer to many shoppers. It will be important to have the main Scottish market leaders...
Spirit of home
BEER may be seen as a big-night-in staple but many spirits firms have been arguing for some time that retailers shouldn’t underestimate the growing...
Lager brand says if the suit fits…
FANCY a career you can wear? Would you like to have a special experience to brighten up a daydreaming life?
The latest on-pack promo and...
Aiming for the top
MAGNERS this month unveils new packaging in a move that will be backed by a major media campaign including TV, outdoor, radio, sampling, PR...
Ready to soar?
IF there’s one drinks category that could be thought of as appealing specially to young adults it’s probably ready-to-drink (RTD) products.
But we can see...
Bar lessons
What do 18-30 year-olds want, in drinks and other products? We asked for the latest news, views and merchandising advice from key young adult...
Convenience holds the key
ALCOHOL isn’t the only sector that appeals to students and young workers.
Soft drinks is another important category, where companies market strongly to young adults.
For...
Feed the young
MORE than one in three microwave snack consumers are students or young adults reckons leading quick meal supplier Kepak Convenience Foods, owner of the...
