MORE than one in three microwave snack consumers are students or young adults reckons leading quick meal supplier Kepak Convenience Foods, owner of the Rustlers brand.
And they shop frequently in c-stores, said the firm’s channel director Angela Daulby.
“35% of micro-snackers are students and young adults and what’s more, local convenience stores are likely to be used by over six in 10 students at least once a week. That’s seriously high footfall,” she said.
“Young adults, and students in particular, regularly shop in smaller outlets which they view as more convenient. Also, most students do their grocery shopping alone, looking for single-serve snacks and meals which suit their lifestyle. This is where market-leading brands such as Rustlers play a key role in attracting them to store.
“Young adults remain cost-conscious, so stocking price-marked packs will encourage them into store as PMPs are perceived to offer better value for money.
“For retailers looking to increase their micro snacking offer, we’ve developed the Rustlers Super 6 range – six top-selling Rustlers SKUs which together account for more 56% of all sales within the micro-snacking market,” she said.