Spirit gift packs in c-store exclusive
A gift pack of Grant’s whisky and six collectable glasses is being offered to the c-store sector. The glasses reflect the history of the...
Ruighe ready – new Skye malt
A new Skye malt, Port Ruighe, is joining the Talisker family. Enriched by double maturation in port cask wood, it combines the powerful smoky...
Serving the big night bar – essential drinks
Big nights in have provided opportunities for c-stores in many product categories. It means the beers, wines and spirits section is going through...
Mixing the cocktail night in
WITH 44% of shoppers expecting to have more big nights in, switched-on retailers should focus on providing products for fun evenings indoors over the...
Drinks making their mark
CHEERING news for retailers: HIM research shows 90% of consumers would consider buying price-marked spirits. With that in mind, last year Diageo introduced PMPs...
Ginger set to fly?
WHISKY and whisky-linked drinks are often thought to be hard to sell to young adults. But Famous Grouse distributor Maxxium says it has had...
Yup, beer with attitude works
THINK young adult brands and you’ll often think RTDs, shots, shooters, flavoured spirits and energy drink-enhanced products.
But ales? Well not so very long ago...
JD with cola moves to No.1
American whiskey Jack Daniel’s and cola, is now the off-trade’s best-selling spirits premix line.
With over 30% volume share, Jack Daniel’s and cola in...
Appy hour for RTD cocktails
A MIXTURE of cocktails and smartphone technology is the secret of WKD’s success in the Scottish market, according to marketing director Debs Carter.
Social media-savvy...
Sourz planz for summer
SOURZ is crossing its fingers for sunshine – the brand has invested £9m in a promotion, “Unforgettable Summerz with Sourz”, in partnership with MTV...
