Lager brand says if the suit fits…


FANCY a career you can wear? Would you like to have a special experience to brighten up a daydreaming life?
The latest on-pack promo and ad campaign from lager brand Foster’s encourages consumers to go beyond the dream.
In the ad a young Australian bloke, working in a dry cleaners while trying to decide what to do with his life, tries on various uniforms that customers have dropped off for cleaning, to see which career suits him best.
And all Foster’s mid packs in the off-trade feature an on-pack competition, offering shoppers the chance to win ‘Epic Experiences’. The top prizes are based on characters from the ad and include learning to fly in Las Vegas or learning to surf on Bondi Beach.