Go big for Christmas says Brewdog
Alcohol sales increase over the Christmas period and it’s key retailers know which pack formats will drive sales over the season, says BrewDog.
Bring the boom in RTD
Pre-mixed cocktails are set to boom in the ready to drink (RTD) market and retailers can gain from this with a versatile range.
Thatchers Cider offers shopping solutions
Sticking to brands that shoppers know they can rely on is the way to go for the festive season according to Chris Milton from Thatchers Cider.
Spritz up wine this season
Capitalising on sparkling wine during Christmas with Aperol Spritz cocktails.
Selection builds from the core
Whitley Neill has expanded into the low and no alcohol category for the first time with four new 0.0% variants.
Stay part of the party
Eisberg reckons it has Christmas sorted for consumers looking to cut back on alcohol consumption with its latest launch.
A Rouge addition
Edrington has extended its Courvoisier De Luxe series with a new launch for the cognac brand.
New Funkin cocktail best served in the cold
Funkin Cocktails is set to prove that cocktails aren’t just for the summer sun with its new Salted Caramel Espresso Martini variant.
Lambrini’s coming home with party promotion
Accolade Wines is set to bring the ’brini to parties this winter season with a new competition for the Lambrini brand.
Buds for the football
Budweiser has kicked off its new limited-edition FIFA World Cup packs across its entire line of beers.
Stores ‘will be on to a winner’
Convenience store bosses can look forward to a big rise in beer sales during the World Cup, reckons Budweiser.
Kopparberg cans are sporting a new look
Sweden has a new kit for World Cup 2022 and Swedish cider brand Kopparberg has unveiled a new look, too.
Double the reason to celebrate
Herbal spirit maker Jägermeister thinks the fact that the World Cup is taking place so close to Christmas provides retailers with an even stronger sales opportunity.
Corona RTDs sail into store
Mexican beer brand Corona has entered the hard seltzer category, adding some tropical flavour to c-store chillers.
Passionate about fruit innovation
Diageo has added some fruit punch to its top-selling vodka brand Smirnoff, through the launch of a new RTD variant.
A Passion for Cîroc
Leading super-premium vodka Cîroc has launched a limited-edition Passion variant to capitalise on the increasingly popular flavoured spirits category.
