a woman holds a bottle of VK alcopop in a neon yellow dress infront of a neon yellow background

Vibrant new VK packaging

RTD brand VK has a bold new look launched in time for the return of students to campuses across the country.
photograph of grapes in a vineyard

Celebrating sustainable success

Drinks brands and hospitality businesses were recognised for their sustainability-focused activities at the Footprint Drinks Sustainability Awards last month.
Brewdog beer cans with plants growing out of them

BrewDog barks up the right tree

Scottish craft beer brewer BrewDog plans to maintain a strong eco-friendly focus with aims to achieve net-zero production emissions by 2023.
Buzzballz cocktails on ice

RTD bounces into stores

Buzzballz cocktails have landed in Scotland, following runaway success in the USA.
Photograph of an edinburgh gin gift set with various flavours of gin

Edinburgh Gin Discovery Pack allows buyers to explore the capital

Edinburgh Gin reckons its new Discovery Pack will take consumers on a gin taste tour of Scotland’s capital city.
glass of gin

Small-batch Scotland

LOCAL gins are easier to find in Scotland than elsewhere in the UK, according to market research from data collection service Shepper.
Brewdog

Instant win with Brewdog

INSTANT prizes are up for grabs through BrewDog’s latest promotion.
Belhaven beer

Gongs for Belhaven

HISTORIC Scottish brewery Belhaven has been celebrating a substantial victory after being named the UK’s best oat stout at the World Beer Awards.
beers

Multipacks are the way forward

BIGGER isn’t always better, but larger pack formats increasingly appeal to shoppers in the convenience channel.
Alex Dullard

Bucking the trend with craft beer

TOTAL beer sales are down from pre-pandemic highs – which is understandable given the circumstances.
boxes of cider

Cider trends for nights at home

LOCKDOWN may be an increasingly distant memory, but some pandemic trends have staying power.
Echo Falls wine

Wine trends to keep an eye on

WINE is a complex category that many consumers and retailers can find a little tricky to navigate.

Marketing blast for Wolf Blass

TREASURY Wine Estates has reignited marketing support for Wolf Blass, debuting the brand’s first live TV ad in the process.
Beefeater gin

Turning heads with a red gin

PERNOD Ricard has added some more colour to its Beefeater portfolio through the launch of a rhubarb and cranberry infused expression.
espresso martinis

Bring the party home

WHETHER it’s a big night in or a few drinks before heading out, price-sensitive consumers appear to be getting more adventurous with spirits at home.
beers and a cheese board

Premium beers elevate nights in

PREMIUM beer can elevate a big night in, providing consumers with a taste of the on trade without the expense.