Symbol group introduce new raspberry flavour
SYMBOL group Spar UK has unveiled the latest addition to its own-brand vodka with a raspberry-flavoured variant.
It’s available in 1700 licensed Spar stores across the entire UK at an RSP £14.99, with the launch supported by in-store POS and graphics, internal and external communications as well as digital comms.
According to Spar’s own market research, raspberry vodka makes up 37% of the flavoured vodka market.
Due to this, Spar UK believes this new variant could be a best-seller for the symbol.
Adam Georgiou, senior brand manager for own-label beer, wine and spirits at Spar UK, said: “We are proud to introduce our raspberry flavoured vodka, which extends our extremely popular own-label vodka range.
“Flavoured vodka is a growing sector of the spirits’ market and, within the category, raspberry has proven to be the consistent crowd favourite.
“Our own-label British-made spirit has been distilled five times and filtered three times to guarantee a smooth mouthfeel and clean, fruity flavour.”