Bigger format for RTD

GLOBAL Brands has extended its Flare Cocktail offer by introducing 70cl bottles as well as a new flavour to the range.

The 70cl bottles are rolling out as an exclusive to independent retailers. Existing Flare flavours Passion Fruit Martini and Mojito are joined by the new variant – Strawberry Daiquiri.

Flare 70cl bottles are price-marked at £2.99.

Charlie Leaver, senior brand manager at Global Brands commented: “In such a fast moving category, we want to ensure continued investment in product innovation, and developing the Flare brand to support retailers in meeting consumer demand is key.

“Flare 70cl provides an affordable larger format sharing serve which consumers are looking for in the RTD cocktail category.

“The new format fits perfectly in the Flare range. There is a clear demand for 70cl RTDs which we have seen with VK and Hooch, so it felt natural for Flare to follow in the same footsteps, especially following the brand’s continued growth.”