McVitie’s kicks off Great Biscuit Break
Global snacking firm Pladis has kicked off a new promotion for the McVitie's biscuit range with prizes up for grabs for both retailers and consumers.
TV star and presenter, Stacey Solomon: mine’s a milkshake
A new app has launched on the Make Mine Milk Facebook page, fronted by X-Factor star and television presenter, Stacey Solomon.
The latest activity...
Trendy bites land in stores
Nisha launches healthy snack range
Muscling in
Daniel Reeds, MD at health food marketing company New Chapter Marketing, considers what’s behind the high protein trend.
ONCE a niche sector dominated by powders...
Peanut butter media blitz
Peanut Butter brand Skippy is going on a marketing blitz, representing a £1.5m investment in the brand.
Heinz builds Pasta Sauce range inspired by TikTok trends
Heinz has taken inspiration from culinary trends across TikTok with its new range of Pasta Sauces, aiming to make the latest foods trends more accessible.
Rolling out a hot food to go offer
Rollover reckons it has the right solution for c-stores
Bread winners
Sandwiches still the lunch of choice for Scottish shoppers
DESPITE the popularity of low-carb diets and the rise of food allergies and intolerances – especially...
Maxxium offers the knowledge
KNOWLEDGE is sometimes said to be power. And drinks distributor Maxxium seems to think so. Its newly launched Know Your Store guide for convenience...
A key coup for tablet brand
Scottish confectionery brand Mrs Tilly’s has secured a new business listing with wholesaler JW Filshill.
The partnership will see Mrs Tilly’s Famous Tablet, Fudge and...
Label change to attract more buyers
DIABETIC jams and marmalades from Stute Foods have been rebranded and are now labelled as No Sugar Added.
Managing director Laurence Hybs said: “While the...
Best sellers add price attraction
Glen’s Vodka and its whisky stablemate High Commissioner are, says brand owner Loch Lomond Group quoting Nielsen research, already number 1 sellers in their...
Price marked vegan treats
FOR a growing number of consumers, vegan diets are for life, not just for January. An increase in the number of vegans in the UK, combined with more shoppers looking to cut down animal product consumption, has led to growth for plant-based brands.
Baking inside the box
GERMAN home baking brand Dr. Oetker has introduced a new Bake in the Box Loaf Cake Mix range.
A wonderful promotion
Golden Wonder has announced the launch of a new promotion that will see up to £1 million worth of prizes given away
A serious ad
Lactallis McLelland has launched a summer media campaign that’s set to run until September, in support of its Seriously cheddar brand.
The ‘There’s cheddar, then...
