GERMAN home baking brand Dr. Oetker has introduced a new Bake in the Box Loaf Cake Mix range.
The new loaf cake mix is available in three flavours; Double Chocolate, Lemon & Poppy Seed, and Banana & Choc Chip.
Convenience is at the core of the new launch, according to Dr. Oetker, as the new range only requires customers to add milk to the bake-in box before popping in the oven.
Jan McKee, executive head of marketing at Dr. Oetker UK said: “The Sweet Cake Mixes category is worth £35m and we’re excited to launch our new Bake In The Box range into the category.”