Lactallis McLelland has launched a summer media campaign that’s set to run until September, in support of its Seriously cheddar brand.
The ‘There’s cheddar, then there’s Seriously’ campaign is made up of three ads, each promoting a different Seriously Cheddar maturity.
The ads will feature across video-on-demand services and social media, with further support in the form of outdoor advertising.
Lactallis McLelland sales director Mike Chatters said: “Having recently relaunched the Seriously brand, now is the perfect time to remind consumers about its fantastic taste credentials.
“Our summer campaign for Seriously is sure to put the brand front-of-mind and drive strong sales growth.”