Best sellers add price attraction

Glen’s Vodka and its whisky stablemate High Commissioner are, says brand owner Loch Lomond Group quoting Nielsen research, already number 1 sellers in their respective categories in the independent channel.

High Commissioner Jan 16  20cl PMP £4.99 - Pack Shot - RETOUCH
And now the firm says there’s another strong reason for impulse outlets to stock its Glens and High Commissioner ranges.
“Both brands are now available in price-marked packs across the key lines, 70cl, 35cl and 20cl,” said Loch Lomond Group marketing executive Gary Mills.
“The success of PMPs has been clear for all to see across many ranges and categories and the opportunity to add value for your customers across all sizes of these already successful brands mean that these epitomise ‘must-stock’ lines.”