Tapping into demand for home comforts through Atora
SUET brand Atora has expanded on its range with the introduction of its new convenient Dumpling Mix packs to tap into the demand for comforting home meals.
The new format has been designed to make preparing traditional dumplings from home more simpler through a simple, ready-to-mix recipe that only requires water to be added.
Made with real beef fat to deliver an authentic and savoury flavour, the Atora Dumpling Mix can be used to simmer on top of a stew, baked until golden or air-fried for a crisp exterior and soft, fluffy centre to offer shoppers a more convenient way to enjoy the traditional favourite.
Each 150g pack comes with an RRP of £1.50 and is available now across select Morrisons stores in the UK.
Jo Marshall, brand director – desserts & baking at parent firm Premier Foods, said: “Atora has been a trusted part of British kitchens for more than 130 years, and we’re continuing to build on that heritage by making traditional favourites easier to prepare for today’s shoppers.
“We know that convenience is increasingly important, particularly among younger consumers, and our new Dumpling Mix offers a simple way to enjoy the great taste and quality Atora is known for.”
