Cracker of a campaign

Philadelphia teams up for its spring promotion

Billboard promotions for the Ritz and Philadelphia brands
Team up to link up: Mondelez has brought two brands together in its campaign.

MONDELEZ International is out to keep its Philadelphia brand at the forefront of consumers’ minds with the label’s latest campaign.

Simply Better with Philadelphia aims to showcase how shoppers can elevate their meals with the cream cheese, according to Mondelez, through what the firm reckons is eye-catching food-focused media.

Bringing an extra boost to the campaign, the Philadelphia brand has teamed up with the savoury biscuit Ritz to launch side-by-side adverts to help engage shoppers further.

Mondelez reckons the team-up between the two brands will help to encourage some cross-category link-up sales for retailers across the UK.

Activations for the campaign include in-store, digital and social support, according to Mondelez.

And the brand will also be hijacking some lunch-themed street names, such as Bread Street, across the country with the sign for the campaign sitting underneath stating it would be ‘Simply Better with Philadelphia’.

Nancy Galvin, brand manager for Philadelphia UK, said: “Retailers can take advantage of the Ritz and Philadelphia partnership to drive linked sales in store.

“We’re so excited to be rolling out our new campaign for Philadelphia this spring.

“We want shoppers to know that a good meal doesn’t have to be complicated – instead they can be made Simply Better with Philadelphia.

“With its great taste and quality, it’s such a simple and quick addition that can really make all the difference.”