PMPs for petcare
Mars Petcare has expanded its price-marked pack range with the launch of three new PMPs
Sugar free to appear on TV
MINT brand Trebor has added two new sugar-free varieties to its portfolio.
Trebor Mighties are available in Mint and Berry Mint flavours.
The launch is being...
Bigger nights than ever?
We’ve just had a bumper summer of sport when Britons notched up a record haul of Olympic medals. But the winter TV events and...
Everyone is after porridge
PORRIDGE is experiencing a great revival in popularity, according to producers, as healthy eating trends open the category up to a broader consumer base.
Committed to 100% growth
Going gourmet in pursuit of 2020 target
MICROWAVABLE food-to-go burger brand Rustlers has reinforced its commitment to doubling sales in convenience by 2020 with the...
All for nothing with Heineken launch
Heineken has launched its own alcohol-free beer
Supported by a £2.5m marketing investment, Heineken 0.0 aims to capitalise on consumer trends towards moderate alcohol consumption.
Premium...
A multipack dairy snack
Dairy Crest, the firm behind Cathedral City, has expanded its snack range with the launch of Cathedral City Snack Bar multipacks.
Available in Mature and...
Big push for Robinsons NPD
ROBINSONS fruit water brand Refresh’d is the subject of a £3.5m marketing campaign following its launch in spring of this year.
The new campaign will...
A big push for vodka
LOCH Lomond Group is spending big on its premium vodka brand Glen’s Platinum Vodka through a seven figure investment.
Ready for its screen debut
CONFECTIONERY giant Ferrero is backing its recently-launched Nutella B-ready bar with a £2.8m marketing investment
Sweet life for local treats
Provenance aids performance, says Mackie’s, as the Scottish producer sets out ‘back-to-basics’ stall
A taste of heaven on the go
Premier Foods has launched two new Angel Delight ready-to-eat dessert pots.
Moderate shoppers want treats
EVERYTHING in moderation is a trend in growth, but consumers concentrating on health still want to treat themselves when shopping the wine category.
The price of value
SPAR Brand has relaunched seven of its standard cooked meat lines with revamped packaging to highlight its value and quality
Evolving with the consumer
Unilever highlights changing consumer preferences as key to its NPD programme
M&M’s land in a new cake format
Fans of M&M’s can now enjoy the brand in a new format
