Embracing the joy of gifting this year
CHOCOLATE brand Cadbury Dairy Milk is set to help consumers share some birthday wishes with the new Cadbury Dairy Milk Happy Birthday 360g gifting bar.
Aiming to drive up sales for the gifting occasion within confectionery, the new bar comes with an RRP of £5.85 and is recommended to be merchandised around the gifting section in store, adjacent to cards, flowers or other channel categories.
Parent firm Mondelēz International believes this new product will be a popular choice for consumers struggling to find a suitable gift for loved ones. And with Kantar reporting birthdays as the second biggest gifting occasion behind Christmas, Mondelēz reckons this extra large treat will appeal to all manner of consumers.
Radhika Pai, brand manager for Cadbury Dairy Milk at Mondelēz International, said: “We are excited to announce that this happy addition to our Cadbury Dairy Milk gifting bar range is now available to shoppers nationwide.
“Our mission to bring the spirit of Cadbury generosity all year round just got bigger, and we’re thrilled to be able to help make that special day in everyone’s life that little bit sweeter.”
