Chance to win VIP tickets to festival from Madrí Excepcional
DRINKS giant Molson Coors Beverage Company (MCBC) has kicked off its first on-pack promotion for its Madrí Excepcional brand.
Live now until 31 July, consumers have a chance to win VIP and general admission tickets to music festival All Points East.
The on-pack promotion is running across four packs of 440ml cans, 10 packs of 440ml cans and 15 packs of 440ml cans multipacks, complete with a limited edition design to help build stand-out on shelf for the brand.
To enter, consumers simply need to purchase a promotional pack of Madrí Excepcional, scan the on-pack QR code to access the Conectada digital platform and submit their details for a chance to win. All consumers must be 18 years old or over to enter the competition or view the site.
The limited design includes some festival-themed illustrations that aim to capture the attentions of shoppers and encourage them to add some Madrí to their baskets this summer.
In addition to the on-pack promotion, Madrí Excepcional will be available at All Points East when the festival kicks off this August.
Sophie Mitchell, marketing controller at Madrí Excepcional, said: “With the summer festival season fast approaching, we wanted to reward Madrí Excepcional fans and bring the festival spirit to stores across the country with the chance to experience All Points East, on us.
“Rewarding Madrí Excepcional fans and engaging them with a unique on-pack promotion will build on the huge growth momentum of the brand and help retailers drive sales this summer.”
