Say ‘aloe’ to new packaging

GRACE Foods UK is introducing a new look to its Grace Aloe Vera soft drinks range, coinciding with the roll out of limited-edition £1.15 PMPs.

The pack designs give prominence to a new strapline, ‘Say Aloe’, while the £1.15 price mark will be flashed on original, mango, strawberry and lychee flavours. The Grace Say Aloe Vera range is made with real aloe vera pieces.

Nyree Chambers, Grace Foods UK’s head of marketing, said: “We will be featuring the distinctive ‘Say Aloe’ across the entire Grace Aloe Vera range, including the reduced and zero sugar options.
“Combined with the refreshed, clearer pack designs, this consistent messaging will really enhance the brand’s presence on-shelf.

“We’re confident that the new Grace Say Aloe Vera packs will accelerate growth of the aloe drinks sector in which Grace Aloe already has a commanding market share of almost 80%.”