Red Bull backs price marking
AFTER taste, price and value are the biggest sales drivers in the energy drink category, meaning those retailers that communicate a good deal will do well.
Bringing the party
Lambrini has launched its first major marketing campaign since it was acquired by Accolade Wines.
Taste Jamaica on ice
FUNNYBONES Foodservice is bringing a taste of the Carribean to the convenience channel, with the launch of Irie Eats Jamaican Patties in two new formats.
A facelift for Vimto
VIMTO’S squash range is all set for summer, thanks to a packaging refresh and a new campaign.
Reacting to hybrid work
THE effects of hybrid working patterns are being felt in the snack category – and convenience retailers should adapt their range accordingly.
Two more from Dole
Dole Sunshine Company has added two new variants to its range of fruit cups.
Relentless partnership
COCA-Cola Europacific Partners has built on its partnership with the rapper Aitch in the new promotion for Relentless.
Shakes for sampling
SELF-serve milkshake brand F’real has been distributing sample packs to stockings in the convenience channel in a bid to drive consumer engagement.
White Claw brings Hard Seltzer into the hands of clubbers
Hard seltzer brand White Claw is going out on the town this winter, in a bid to bolster brand awareness among clubbers.
Doritos new pepperoni flavour perfect for sharing
A takeaway inspiration sits at the centre of Pepsico’s latest flavour for Doritos corn crisps as it introduces new Loaded Pepperoni Pizza.
Coca-Cola festive packs want to be at the party
Santa’s red and white suit has become a regular feature in Coca-Cola’s festive packaging and he is back on their packs this year.
Branching out into biscuits
Mars Chocolate Drinks and Treats (MCD&T) has brought the Galaxy brand into the biscuit category.
Make the most of value items
As shoppers increasingly look for products that provide value for money, Imperial Tobacco says it is now seeing a significant rise in the sale of roll your own (RYO) products.
Home grown whisky
Islay distillery Bruichladdich has expanded its range of Port Charlotte whiskies with the launch of Port Charlotte Islay Barley 2014 vintage single malt.
New look for MacB
Refresco has unveiled a major redesign for its entire MacB flavoured water portfolio with a new look across every flavour.
Tayto banks on the price point in convenience
The Tayto Group remains committed to delivering more punch per crunch with PMP packs of its crisps remaining set at £1 for sharing packs.
