Packaging with a twist
Portion control is the driving force behind the latest piece of packaging innovation from Mondelez.
Dark fruit flavour joins RTD range
ALREADY a hit in the cider category, dark fruit flavour has found its way into the RTD market through the latest launch from WKD.
Promotion delivered
JAGERMEISTER has expanded its partnership with Deliveroo through July.
Cocktails in the living room
WITH consumers confined to their homes, the big night in is booming.
From digital pub quizzes to box set binges, Scottish shoppers have turned Friday night into a living room occasion.
Galloway on the TV
Scottish cheddar brand Galloway has been appearing on STV as part of a new sponsorship campaign
Fruitball Cup 2020
Del Monte is looking to give consumers a taste of live sport with its latest marketing campaign.
Flipz pack hits the pound mark
Pladis has expanded its offer to independent retailers with the launch of a new price-marked pack.
Dutch pilsner returns
Japanese brewing giant Asahi is bringing one of the Netherlands’ biggest beers back to the UK market
Kids packs from Graham’s
Scottish dairy brand Graham’s has entered the children’s market for the first time.
Rolling out fruity rums
Ian Macleod Distillers has added some fruit flavour to its recently revived Langs Jamaican Rum range
Doubling up on biscuits
Mondelez International is expanding its Cadbury Biscuit line with two new additions
Adding value to crisp PMPs
Pepsico has beefed up the value of its PMP range by adding an extra 20% to its Walkers price-marked packs
Fruity ice cream
Ice cream brand Extrême has combined tropical fruit flavours for its latest sorbert product launch.
New flavour in cola aisle
Pepsi Max has added lime to its flavour portfolio
New packs offer more clarity
ECHO Falls Fruit Fusions range has a new look.
The revamped packaging uses colour coding to differentiate between the range’s two ABV levels, 5.5% and...
Demand for Low Calorie
HEALTHIER options are high on the agenda, even when it comes to snacking, according to Graze.
