Pack shots of Lucozade Sport Ice Kick by Jude Bellingham.

Score sales with new Lucozade Sport collaboration

Sports drink brand Lucozade Sport has teamed up with football star Jude Bellingham on the launch of its new Ice Kick citrus drink flavour.

Amazon Top Up added to PayPoint’s digital voucher range

PAYPOINT has added Amazon Top Up to its range of digital vouchers. Customers are now able to purchase a voucher in cash to top...
Pack shots of PWR-BRU Dynamo Fruit Punch cans.

Power up energy sales with new PWR-BRU flavour

Scottish energy drinks brand PWR-BRU is set to bring some extra power to retailers this summer with the rollout of its new Dynamo Fruit Punch flavour.

Seasonal slices

Cake brand Mr Kipling has introduced Orange & Lemon Slices and Lemon Bakewells for Easter. Innovation controller Karmel Maletta said: “We know shoppers consider Easter...
Pack shot of Menabrea four pack of cans.

Menabrea launches new can format

Premium Italian lager brand Menbrea has launched into the canned format for the first time, aiming to provide consumers with more convenience this summer.

One billion in sales for FTG

Research firm finds category in rude health THE food-to-go market has broken the £1bn barrier according to the latest figures from Kantar Worldpanel, with shoppers...
Pack shots of Tassimo Cadbury Hot Chocolate range including Classic, Orange and Caramel variants.

Tassimo Cadbury range made HFSS compliant

Coffee pods brand Tassimo has reformulated its Cadbury Hot Chocolate range to make the variants compliant with English HFSS rules.
Seabrook 100g PMPs

Sharing in success

SEABROOK crisps is hoping to tap into demand for larger pack sizes with its PMP portfolio
A bar of Refreshers Tropical lies on an orange floor and wall with sunglasses next to it and the shadow a palm tree behind it.

Swizzels celebrates 70 years of Refreshers with new Tropical flavour

British confectionery firm Swizzels has marked the 70th anniversary of its Refrehsers brand with the creation of the new Tropical Flavour Chew bar.

A spirited beer promotion

MUSIC festivals are at the heart of the latest on-pack promotion for tequila-flavoured beer brand Desperados. The on-pack promotion highlights the brand’s sponsorship of three...
Pack shots of Leerdammer Original Spreadable cheese.

Leerdammer launches first spreadable cheese

Dairy firm Lactalis UK & Ireland has announced the launch of its new Leerdammer Original Spreadable format, aiming to highlight the versatility of the brand.

Label values

WELSH cheese brand Snowdonia has re-packaged its range to reflect authenticity, quality and Welsh tradition.
Bottles of Highland Spring flavours water at a picnic with food spilled out onto a patch of grass.

Embracing hydration with expanded flavoured range from Highland Spring

Trio of Highland Spring Flavoured Water drinks roll out across independent retail, convenience and wholesale sectors in the UK.

Creating bags more variety

THE snacking category rarely sits still for long. And this month sees a rush of new and renewed crisps, nuts and other snacks making their way onto shelves.
Get mysterious with Chupa Chups and its Halloween Stranger Things launch

Get mysterious with Chupa Chups and its Stranger Things linkup

Get mysterious with Chupa Chups and its Stranger Things linkup

Spreading grocery spend

Grocery went through something of a revival in convenience last year, and Lotus Biscoff reckons Pancake Tuesday offers a chance to further drive sales of pantry staples