New Bru for Christmas
Limited edition Irn-Bru for the festive season
Yazoo extends its playful side
Friesland Campina has launched its new £6million campaign for its Yazoo brand championing its new Thick N' Creamy milkshake drinks.
Brands go potty for instant porridge
Ready-to-eat cereal is a staple in many households. But there’s a new kid on the block and it’s growing in the convenience market, offering...
Four Loko bursts with new flavour
Red Star Brands RTD brand Four Loko has launched a new flavour to its range with Dark Berry Burst as the brand aims to take drive further RTD sales.
Time to say hi to the new hybrids
FLORA has launched a new hybrid spread, Gold With Flora, combining sunflower oil, other vegetable oils and butter. The product was launched with a...
Coca-Cola builds momentum for Absolut Sprite
CCEP is set to capture sales for those spur-of-the-moment social occasions this summer with its new campaign for its ARTD can Absolut Vodka & Sprite.
Millions to play for
THE big night in has been very important to c-store retailers in recent years. If the economy improves will consumers stick with their big-night-in...
Three Robins expands into Smoothies
Oat milk brand Three Robins has expanded into the Smoothies market with the launch of two fruit and veg packed flavour variants.
Hollywood star spreads the message
HOLLYWOOD star Ashton Kutcher features in the latest TV ad for Wrigley’s Extra.
Part of a year-long £15m campaign, the ad sees Kutcher out to...
New Goslings Rum docks in the UK
Love Drinks is set to bring an innovative new dark rum to the UK that has been aged whilst travelling at sea with Goslings Spirited Seas.
Text to win prize toys
THE latest on-pack promotion on McVitie’s biscuits offers shoppers the chance to win a cuddly character from the firm’s Sweeet TV ads.
Marketing director of...
Tilda takes control in new Rice Pots
Rice brand Tilda aims to make portion control far more convenient for shoppers with the introduction of its new Rice Pots range with five variants to pick from.
Morning in the microwave
GINSTERS, the savoury pastry brand, is expanding its portfolio with the launch of its first microwavable breakfast range. The initial two SKUs – Bacon...
Glencadam Distillery unveils exclusive dram
Glencadam Distillery has launched an exclusive 27-year-old Oloroso sherry cask finish single malt – Glencadam Reserva de Jerez – which is limited to just 1,691 individually numbered bottles and comes with an RRP £700.
Branded treats are baking off
IN-store bakery and retail foodservice firm Country Choice has added some big brands to its new range of thaw and serve topped and filled doughnuts and muffins.
McCoy’s builds on the Epic Eats in new promo
KP Snacks has expanded on the McCoy's Epic Eats range with the addition of two new American inspired flavours and a new prize promo to drive up sales.
