E-Lites

Curved vape

FUN and humour was the starting point for the new E-Lites e-cigarette TV ad according to one of the men behind its creation. Vince McSweeney,...
Pack shots of a Moana Celebration Cake, Mary Berry Toffee Coffee Cake, Gordon's Gin Sicilian Lemon Layer Cake as well as a lifestyle image of Thorton's Chocolate Fudge Brownie Bites.

Finsbury bakes for celebrations

Finsbury Good Group has consumers sorted for any party this year as the firm is set to roll out a new assortment of celebration cakes.

£8 trillion of dodgy products

570bn illicit cigarettes consumed worldwide in 2013   Market research company Euromonitor International has released what it calls a new white paper - How to Understand...
Promotional image of Smirnoff Ice can as a hand goes to lift a can off a blanket and another can lies on its side.

Smirnoff Ice unveils new pack design

Diageo RTD brand Smirnoff Ice has marked 25 years of production with the unveiling of a new brand look as well as the roll out of a new canned format.

Nisa gets social for Christmas

Nisa has launched its own Christmas-themed competition across social media sites. The aim of the #NisaXmas campaign is to engage with Nisa shoppers in the...
Pack shots of Reese's Fast Break bars.

Reese’s expands range with new Fast Break bar

Peanut butter confectionery brand Reese's has expanded its UK selection with the launch of its Fast Break bars to the market for the first time.

Snacks in the big match up

SAVOURY snack giant Walkers is supporting its position as the official snack partner of the UEFA Champions League with an on-pack promotion giving consumers...

Steady as she grows

SHORTBREAD is a reliably steady product, it’s never been greatly in fashion, but it’s never out of fashion either, says Jim Walker, joint managing...
Pack shots of Kirin Ichiban beer.

Damm to distribute Kirin Ichiban across the UK

Spanish brewer Damm has been announced as the UK distributor for the Japanese premium beer brand Kirin Ichiban, bringing an authentic option to the off-trade.

Time to top up?

FOOD group Addo has launched new Sweet Chilli Topped Mini Pork Pies as part of its Pork Farms Topped Pies range. The firm says recent...
Promotional image of Cadbury FC 2025 with a bar of Dairy Milk, a lanyard and a football on a pitch, the text on the lanyard reads 'Share Your Ultimate MatchDay With Three Friends'.

Cadbury FC returns with even more prizes for consumers

Consumer competition Cadbury FC has returned for 2025, complete with experience days to be won at participating football clubs for the winner and three friends.

The indie touch

Scott Graham’s McLeish store in Inverurie has picked up quite a few awards in recent years – in Scotland and, more recently, in UK-wide...
Pack shots of Häagen-Dazs Stickbars including Cookies & Cream, Salted Caramel, Macadamia Nut Brittle, Peach & Raspberry and Mango & Passionfruit variant.

Häagen-Dazs brings indulgence on the go with new Stickbars

Ice cream brand Häagen-Dazs is set to bring indulgence on-the-go with its new range of Stickbars, featuring fan favourite flavours.

Scottish Food & Drink Fortnight Returns

SCOTTISH Food & Drink Fortnight returns September 3 – 18 following a hiatus during Scotland’s Year of Food and Drink 2015. The nationwide event...
A bottle of Sake ONO stands against a black and white background with a wine glass next to it containing the spirit.

DrinksOne announces new partnership with Sake ONO

Authentic and high quality sake brand Sake ONO has made its way to UK shores following a new partnership with DrinksOne Brands.

Farmhouse flavour for Hovis range

EARLIER this year bread firm Hovis bet on the farm when it launched a new Farmhouse loaf range – including Hovis Soft White Farmhouse...