Pack shots of Brooklyn Brewery Bel Air Sour, Fonio Rising Double Pilsner and Black Chocolate Stout cans.

Brooklyn Brewery rolls out trio of new beers

Craft beer brand Brooklyn Brewery has unveiled a trio of limited edition brews to appeal to wider variety of consumers in the off-trade.

Scots buy more bread

SCOTTISH shoppers make on average two trips a week to buy bread products which is 10 more trips over the course of the year...
A can of Celsius Energy Sparkling Guava sits on a table with the motto 'Live.Fit.Go' in the top left hand corner.

Celsius unveils new health-focused campaign

Functional energy drink Celsius Energy has unveiled its new 'Live.Fit.Go' brand platform as the energy drinks brand emphasises its health benefits.

Irn-Bru lighting up Scotland

AG BARR has stepped up its Irn-Bru marketing activity ahead of the premiere of its new festive advert by turning some of Scotland’s iconic...
Nudie Snacks uses 'wonky vegetables' in the process of making its snacks range.

Nudie Snacks cuts out veggie waste

Scottish business Nudie Snacks is using "wonky vegetables" in the making of its cauliflower crisps in a bid to be more eco-friendly.

Transformicana

Tropicana has extended its Essentials range with a new flavour ‘Immune Support’

Mini Babybel has big heart

Bel UK has released limited-edition Comic Relief packs of Mini Babybel that donate 5p to Comic Relief for every one sold .

Health on the brain

Shoppers seeking out quality biscuits and cakes but without waistband punishing calorie count
Stoats porridge new recycled packaging

Compostable porridge pack

PORRIDGE oats brand Stoats has revamped its packaging across its portfolio.
spar-cake-and-biscuit-range

Selling like hot cakes

Spar has added nine new products to its range of cakes and biscuits
bulmers-less-sugar-new-recipe

Lightening the cider market

Heineken cuts the sugar in its range .
pink-lemonade-muffin

Muffin compares

You can’t get much more summery than the latest NPD from Arytza Food Solutions: the limited edition Otis Pink Lemonade Muffin
Hamlyns Outlander Packs

Adventurous breakfast

Scottish porridge brand Hamlyns has been offering shoppers the chance to experience time-travelling thrills in high definition through an on-pack competition in partnership with Sony Pictures.
rustlers-all-day-breakfast-sausage-muffin

The proof is in the packet

Rustlers is running a new on-pack ‘taste challenge’ promotion in a bid to prove the quality of its All Day Breakfast Sausage Muffin .

Oreo seeks new young biscuit fans

THE everyday treat category is currently the largest sub-category in sweet biscuits, but it won’t be able to maintain growth unless it is attracting...

How snappy are your shelves?

WERE you wondering why some budding David Baileys were whipping out their smartphones and picturing your biscuits fixture? Well it could be down to a...