Ferrero rolls out a Bueno campaign
Ferrero UK is set to drive awareness of the Kinder Bueno brand with a new marketing campaign to target younger consumer audiences.
Fresh relief for the winter from Jakemans
Throat lozenge brand Jakemans has launched its new Blood Orange & Winter Spice variant in time to match demand for the incoming winter illnesses.
Tsingtao extends Racing Deal
Beer brand Tsingtao has extended its title sponsorship of the Hampshire MV Agusta motorcycle racing team, which will see it compete in the MCE...
Still a time to innovate
WITH major changes likely but still being challenged Britain’s tobacco giants are pursuing a twin-track marketing and advisory strategy with their retailer customers.
Both Imperial...
Drive Christmas sales with new litre bottle of Tequila Rose
Strawberry cream flavoured drink Tequila Rose has launched a new litre bottle format, rolling out in time for the upcoming Christmas party season.
Showing the price is right
Brand extensions and price-marked packs set to be part of the Swizzels strategy for sales growth in 2016.
PRICE-MARKED packs have become increasingly important for...
Casillero del Diablo launches Zero alcohol sparkling wine
Chilean wine brand Casillero del Diablo has launched a Zero alcohol sparking wine variant in time for those shoppers looking to moderate this Christmas season.
Biscuits turn on to snack use
THE biscuit category, says Mondelez International, is worth £171.1m and is the third-most impulsive category in impulse channels.
The company suggests time-poor consumers are seeking...
Stockley’s embraces the sweetness of sugar free
Nostalgic confectionery brand Stockley's has rolled out a new range of sugar-free confectionery options for consumers to dig their sweet tooths into.
One of the family
38% of owners say they would cut back on their own food before their pet’s
WET is the way to go when it comes to...
Alpen unveils new look and recipe for muesli range
Muesli brand Alpen has received a new look and update to its recipe as parent firm The Weetabix Food Company looks build the cereal brand in the category.
A burst of blue
HOME fragrance specialist Airpure has expanded its household cleaning range Mighty Burst
Nestlé Lindahls unveils new TV campaign
Make a 'Good Move' with high protein dairy brand
HIGH protein dairy brand Nestlé Lindahls has unveiled its new marketing campaign to drive up awareness...
Fuelling the party spirit
THE Big Night In is big and getting bigger according to drinks giant Diageo. Quoting findings from recent years from HIM Research, from Nielsen...
Vitawell revamps health supplements range
Vitamins and supplements brand Vitawell has unveiled its new brand identity with a focus on simplifying access to the wellness sector for shoppers.
Home hunt for flavours
Consumers want coffee shop flavours at home according to Nigel Padfield, category and shopper controller at Jacobs Douwe Egberts, and he says breakfast continues...
