A perfect match
Each four years the World Cup provides major excitement for football fans. This time most of the games are perfectly timed for TV viewing...
Cadbury kicks off footie promotion
Mondelēz International has kicked off its Cadbury FC promotion ahead of the incoming summer of sport with an on-pack promo across Cadbury and Maynards products.
Flavour of the times
Milk is very competitive but flavoured milks offer growth opportunities
MAINSTREAM milk is a very tight-priced and tough market at present. But the milk drinks...
Frubes freeze over the summer
Yoplait has marked its biggest investment ever into its annual Frubes Freeze 'Em campaign as the firm aims to drive sales with its core consumer audience.
Space bites stay low
NAIRN’S has launched a range of space-themed low-sugar children’s biscuits called Astro Bites.
The new biscuits are said to contain 40% less sugar than similar...
McVitie’s fizzes up with new Jaffa Cakes flavour
Pladis UK is out to capture extra sales from younger shoppers with an adventurous new limited edition flavour with Jaffa Cakes Cola Bottle.
Pets win more pouch choice
MARS Petcare has launched new products in its Sheba cat food and Cesar dog food ranges.
Sheba Delicious Duos have two meats in each pouch.
The...
Lavazza gets on the go in new cans
Italian coffee brand Lavazza has branched out into the canned coffee format with the launch of a new core range and limited edition protein variant.
More on the menu for gourmet cats
NESTLE Purina has added two new multipacks to its Gourmet Mon Petit range.
Available now, the fish multipack contains cod, sardine and salmon pouches, and...
Heinz builds Pasta Sauce range inspired by TikTok trends
Heinz has taken inspiration from culinary trends across TikTok with its new range of Pasta Sauces, aiming to make the latest foods trends more accessible.
Picnic recipe for pets in parks
INDEPENDENT pet food producer, Lily’s Kitchen, has come up with a meal especially for a pooch on a picnic.
The limited edition Picnic in the...
Add in colour with new M&M’s Minis Cookies
Mars Chocolate Drinks & Treats are set to bring more younger shoppers to the cookie aisle with the launch of its new Cookies with Chocolate M&M's Minis.
Social media and student route to sales
SOCIAL media allows consumers to talk directly to brands and gives brands the chance to respond in a familiar, friendly setting, says Maurice Newton,...
Naked builds on demand with Ramen pots
Natural snacks brand Naked is set to grab a bite out of the demand for Asian flavours with the launch of its two new Ultimate Ramen pots.
Acting on impulse
PRODUCTS that are attractive impulse purchases provide many of the best opportunities for c-stores to achieve incremental sales. So the best such lines can...
Funkin elevates higher ABV cocktails range
RTD cocktails brand Funkin Cocktails has unveiled the new look for its higher ABV cocktail range Double Shot to help drive awareness of the drinks.
