Drambuie brings an ‘OOOO’ with its new campaign
Whisky liqueur brand Drambuie has kicked off a new brand platform around its Drambuie Iced Espresso cocktail serve, aiming to draw in contemporary audiences.
Yoplait launches Yop 500g into Booker Wholesale
Yoplait launches Yop 500g Strawberry, the UK’s only drinking yoghurt, to independent retailers, offering a nutritious, protein-packed option for all ages.
Scotty adds soup pot
SCOTTISH produce firm Scotty Brand has added a vegetable soup to its portfolio.
The 550g pot is designed to serve two portions and features ingredients...
Rubicon Raw is set to make Waves for energy sales
Fruit juice energy drinks brand Rubicon Raw has unveiled two new limited edition variants with its new Wave Editions drinks, aiming to drive up demand in the sector.
Sustainable porridge
ABERDEENSHIRE-based Hamlyns of Scotland is stepping up its sustainability efforts, with new packaging expected to launch later this year.
From Harris with Love: Isle of Harris unveils Valentine’s Gin
Hebridean gin distillers Isle of Harris is set to share the love this Valentine's Day with the launch of its new I Love Harris Gin bottle in time for Valentine's.
Comfort cooking by the pot
UNILEVER UK has introduced a new Sausage Casserole flavour of Pot Noodle.
The firm says the new line will help retailers take advantage of what...
Spar secures exclusive Reese’s White Peanut Butter bar
Spar UK has secured a new exclusivity deal with The Hershey Company and Euro Food Brands for the new Reese's Peanut Butter White Bar.
Developing a healthier culture
BREAKFAST is commonly cited as the most important meal of the day and in recent years, as people have begun to live healthier lifestyles,...
Score sales with new Lucozade Sport collaboration
Sports drink brand Lucozade Sport has teamed up with football star Jude Bellingham on the launch of its new Ice Kick citrus drink flavour.
Amazon Top Up added to PayPoint’s digital voucher range
PAYPOINT has added Amazon Top Up to its range of digital vouchers. Customers are now able to purchase a voucher in cash to top...
Power up energy sales with new PWR-BRU flavour
Scottish energy drinks brand PWR-BRU is set to bring some extra power to retailers this summer with the rollout of its new Dynamo Fruit Punch flavour.
Seasonal slices
Cake brand Mr Kipling has introduced Orange & Lemon Slices and Lemon Bakewells for Easter.
Innovation controller Karmel Maletta said: “We know shoppers consider Easter...
Menabrea launches new can format
Premium Italian lager brand Menbrea has launched into the canned format for the first time, aiming to provide consumers with more convenience this summer.
One billion in sales for FTG
Research firm finds category in rude health
THE food-to-go market has broken the £1bn barrier according to the latest figures from Kantar Worldpanel, with shoppers...
Tassimo Cadbury range made HFSS compliant
Coffee pods brand Tassimo has reformulated its Cadbury Hot Chocolate range to make the variants compliant with English HFSS rules.
