Protein at heart of campaign
GETTING fit with Weetabix is at the heart of two new digital-only adverts for the brand’s Protein portfolio
Flavoured milk is flying in Scotland
Flavoured milk is big business in Scotland, with the category now worth £36 million and growing at 9% year on year – according to IRI data for the 52 weeks to 12 June.
Caffeine kick for c-store baskets
For many shoppers, breakfast isn’t breakfast without a cup of coffee and that caffeine injection can be just the ticket whether working from home or commuting
Bessie back on telly
Aunt Bessie’s is back on TV screens as part of a £3.1 million marketing investment in the brand.
Legendary venue on the bottle
Manchester Gin has launched a new limited-edition label which pays homage to one of the city’s cultural institutions
Low-calorie countlines
Portion control is at the heart of the latest launch from Mars Wrigley UK, with the firm rolling out a new 100kcal range
Beer is racing ahead
A documentary series which tells the story of The Flying Kestrel – a dilapidated 1930s Riley Kestrel car which was restored to its former glory – is at the heart of Kestrel Beer’s latest marketing campaign
Scoring with NPD
WEETABIX has launched a new cereal range – Weetabix Melts.
Fresh packaging for Blu
Imperial Tobacco has launched new, enhanced packaging for its vape brand Myblu.
New look on the Hoek
South African Fairtrade wine range Fish Hoek has had its bottles redesigned by Accolade Wines
Italian multinational acquires Symington’s
ITALIAN ambient and dairy food business Newlat Food has snapped up UK snacking manufacturer Symington’s.
The family-run firm from the North of Italy will now...
Crafty Arrangement
WORLD beer and cider firm KBE Drinks has entered into a new partnership with craft beer brand Yeastie Boys.
Richmond joins the party
Pilgrim's Food Masters has brought the party to Iceland with the launch of an exclusive format for its Richmond Sausages.
Shakes up for vegans
GROWTH for non-dairy drinks in the convenience channel is outpacing the total market, opening up opportunities for retailers according to Mars Chocolate Drinks and Treats.
Vegan opportunities
RETAILERS may have noticed increased demand for meat-free alternatives to burgers and hot dogs, but dairy-free brands are also set to shine this summer.
A new look for summer
KOPPARBERG has unveiled its summer look, as the brand rolls out a limited-edition label for peak cider season.
