An invitation to trade up
CONSUMERS may be feeling the pinch as inflationary pressure weighs down upon discretionary spending, but that doesn’t mean they will forego treats altogether.
Perfetti Van Melle freshens up sales with Mentos and Smint campaigns
Confectionery giant Perfetti Van Melle has kicked off some fresh marketing for its Smint and Mentos brand to drive up sales across the summer months.
Forward for food to go
Research points to five years of growth ahead.
Jam Shed introduces new White Wine Blend
Wine disruptor brand Jam Shed has launched a fruity new White Blend variant to its range, exclusively for Morrisons stores in the UK.
Duracell upgrade powers on
P&G has unveiled a new look for its battery brand Duracell, with upgrades across the Alkaline, Rechargeables and Speciality lines.
Also being introduced is a...
Aspall Cyder is set to elevate the cider category this summer
Premium cider brand Aspall Cyder has kicked off a new marketing campaign to help position the brand as a go-to option for consumers for "elevated social occasions".
A new Dug in the window
Bestway has brought what’s claimed to be the world’s only potato plant-based milk to the convenience channel.
Magners Irish Cider unveils new look across the range
Irish cider brand Magners has unveiled a new look for 2025 across its entire range of formats and variants for its 90th anniversary year.
Share packs in the house
Sharing occasions on the rise as the big night in train continues to pick up steam.
Sly Dog Rum expands RTD market with Dark ‘n’ Stormy cans
Spiced rum brand Sly Dog Rum has rolled out a new addition to the RTD market this autumn with its new Spiced 'n' Stormy cans.
Breakfast thoughts
THINK Food To Go. Many research studies point to increasing incidence of people breakfasting while commuting or when they reach an office desk. If...
Jimmy’s Iced Coffee launches Caramel Waffle flavour
Ready-to-drink coffee brand Jimmy's Iced Coffee has launched a new limited edition flavours with its new Caramel Waffle coffee drink.
Snapping up organic milk
Arla purchases Yeo brand rights
Finsbury launches Wicked Celebration Cake in time for new movie
Licenced cake products firm Finsbury Food Group has unveiled its new dual-flavour cake inspired by the movie musical phenomenon, Wicked.
Free drink
DRINKS giant Diageo has launched the dairy-free vegan friendly Baileys Almande
Walkers kicks off Fifa World Cup with on-pack promo
PepsiCo has kicked off excitement for the upcoming Fifa World Cup 2026 tournament with a new on-pack promo across its Walkers MAX range.
