Instant pasta gets a relaunch
Brand has a new formula and new look
Value is critical to consumers
PMPs thrive in times of uncertainty
Greener selection
Mondelez International is removing all plastic trays from its adult selection boxes in the UK and Ireland this Christmas
Crisps with some heat
Things are heating up in the crisp category, with the launch of Walkers Flamin’ Hot
Probiotic gardening
Yakult is encouraging consumers to spend time outdoors and embrace the health and wellbeing benefits of gardening through its new initiative Grow With Yakult
Fruity ice cream
Ice cream brand Extrême has combined tropical fruit flavours for its latest sorbert product launch.
Shaking up treat choices
Self-serve milkshake brand F’real has added a salted caramel flavour to its range
Fruity twist on a classic
Jameson gets orange treatment
PERNOD Ricard has added an orange twist to its Irish whiskey brand Jameson.
Jameson Orange is a flavoured spirit drink comprising Jameson’s...
Eco focus for Jersey farmers
Flavoured milk brand Jersey Dairy has been pushing forward with its sustainability drive, having successfully become the first dairy to achieve LEAF Marque status.
Making the most of the bread aisle
The colder months have arrived, meaning many consumers will be on the hunt for heartier fare.
New year, new look for hoops
Hula Hoops has a new look for 2022, thanks to a packaging overhaul for the brand.
Capitalising on new rules
The team behind high protein chickpea snack brand Cheeky P’s reckon it is on course for a strong 2022.
It’s sunshine in a bottle
SOFT drink brand Get More Vits is on a quest to support bone and muscle health.
The brand, which offers a range of vitamin fortified drinks, has been highlighting the importance of vitamin D in a healthy diet – particularly for consumers living in northern nations like Scotland.
Snacking for charity
CHEESE snack Babybel is backing Comic Relief’s Red Nose Day campaign, through a new promotional pack.
It’s a dead man’s tequila
HALEWOOD has added some Mexican kick to its Dead Man’s Fingers range, with the launch of the brand’s first ever tequila.
Alert to the key trends
THE energy drinks category opportunity was already huge in the convenience channel, but the pandemic has only served to push things further forward.
