Lyle’s Golden Syrup introduces new ice cream range
British syrups brand Lyle's Golden Syrup has announced its latest move into the ice cream sector with its new Lyle's Golden Syrup Ice Cream range.
Scrummy festive campaign
Hastings will provide the voiceover for Magnum’s first major TV advert ‘Where Two Forces Meet'
Stockleys broadens gifting options with Heritage Jars
Traditional confectionery manufacturer Stockley's has unveiled its new Heritage Jars range in a bid to tap into the gifting opportunity.
Bar back for good
Cadbury's newest product release involves one of its oldest brands: Cadbury Bournville Orange
Golden Wonder scores with Goalden Balls launch
Snacks brand Golden Wonder is set to kick off some extra flavour in time for the Fifa World Cup this summer with its new Goalden Balls NPD.
Easy but cheesy
Soft cheese brand Philadelphia has released a new adult snacking range, supported by above the line advertising and in-store activities .
Mentos rolls out multipacks for Feeling Berry Good
Confectionery brand Mentos has rolled out new multipack formats for its Feeling Berry Good flavour variant in a bid to tap into more take-home missions.
Embassy changes price point
Imperial Tobacco has repositioned its Embassy cigarette brand, moving it from the premium price sector into economy
Tayto’s valued choice
Crisps giant Tayto has kept its PMP range of Golden Wonder sharing packs set at £1 in the face of rising inflation to help support convenience retailers.
Weeknight warrior
SHOPPERS looking for a craft beer that won’t knock your socks off could be in luck as Camden Town Brewery has launched a new lower ABV brew.
An Irngetic new release – Irn-Bru Energy is here
The Scottish soft drinks market is set for a major shake-up after AG Barr announced the launch of Irn-Bru Energy
Phonomenal new recipe
Despite recording impressive growth over the last few years, premium instant noodle brand Mr Lees is not resting on its laurels .
Wholesome cider
Strongbow has relaunched with a new formula containing no artificial sweeteners, flavours or colours
NPD is knot to be missed
Flipz Salted Caramel combines the salty taste of pretzels with a salted caramel coating, in a 90g sharing pouch
May the Frubes be with you
Frubes will be renamed ‘lightsaber tubes’ as part of a collaboration between Yoplait and Disney’s Star Wars .
Japanese hit sweet is here
Costcutter Supermarkets Group has introduced top-selling Japanese sweet Hi-Chew to its stores in the UK in time for Christmas following a successful trial








































