Keeping things simple
Nestle Cereals has expanded its Shreddies range with the release of a new breakfast cereal
Gluten-free oaty bakes
Ecotone UK has expanded its gluten-free Mrs Crimbles range with the release of a new oat-based snack.
A nation in love with snacking
More than their counterparts south of the border, Scottish consumers love crisps – and they love buying them from c-stores
Malibu brings people together
PERNOD Ricard has been encouraging consumers to get together as part of its latest campaign for coconut rum brand Malibu.
Running across social media platforms,...
Value for Halloween
SWIZZELS has put price-marked packs at the heart of its Halloween 2021 offer, as kids across the country prepare to go guising for the first time since 2019.
Demand for small treats
Lessons from previous recessions should inform retailers’ approach to bakery brands, according to Baked by Rich’s
New look for Dry January
Alcohol-free spirit brand Strykk has launched new packaging in time for ‘Dry January’.
JTI commits to low RRP
JTI has committed to maintaining a low price point for its Kensitas Club cigarette brand.
The Scottish cigarette brand, which was relaunched with a new...
Ambitious moves by Soda Folk
ADULT-focused soft drink brand Soda Folk is gearing up for growth in 2022.
Big brands join Rich’s to go range
RICH’S has teamed up with Nestlé Professional to launch three new branded cookie variants under the former’s ‘Baked Made With...’ banner.
The in-store bakery range...
Cider is in a strong position
THIS summer is shaping up to be another strong season for cider sales in the Scottish off trade.
Energy drinks are evolving
THE profile of energy drink shoppers has changed, therefore brands and retailers should react accordingly.
Trio of Swedish RTDs
Kopparberg has expanded its ready-to-drink range with the launch of three new grab-and-go sparkling cocktail cans.
Wall’s NPD on a roll
WALL’s Pastry will hope consumers are willing to get themselves in a bit of a pickle, with the launch of the brand’s latest sausage roll NPD.
Eyes on gains in Scotland
FUNCTIONAL energy drink brand Nocco is hitting the road this summer – and Scottish sampling activity is on the agenda.
Summer ballot could bear fruit
MARS Wrigley is offering consumers the chance to score a year’s supply of their favourite fruity Extra flavour.
