Better for you on the way up
Health focus helps subcategory
Spending big on cheese
Cheese brand Seriously is set to benefit from a £2m marketing spend
Cool filter for Imperial brands
Imperial Tobacco has launched two new crush variants aimed at existing adult smokers who smoked crushballs before the menthol ban came into force.
Sustainable vegetables
Frozen brand Birds Eye has bolstered its environmental credentials by introducing new recyclable packaging across its Natural Vegetable products
Spuds shed plastic
Packaging changes at Scotty Brand have resulted in a reduction of almost 27 tonnes of plastic in the last year
Race to the finish line
Consumers can win a track experience with The Stig as part of a new promotion from Burton’s Biscuits
Cocktail cans are hitting the spot
CONSUMER habits that emerged during the pandemic have helped to drive sales for RTD brands, but now retailers will be looking to consolidate those gains in the post-lockdown landscape.
Go ape with Bear
Kids snack brand Bear has teamed up with outdoor adventure company Go Ape for its latest on-pack promotion.
Snacking on the way back
The lifting of social distancing requirements this summer should see the return of on-the-go snack sales opportunities, according to Nutella owner Ferrero
A meat lovers’ pie
THE latest launch from frozen pizza brand Chicago Town is all about the meat.
The new Chicago Town Tomato Stuffed Crust Takeaway Magnificent Meat Feast...
Sharing at Christmas
COCA-Cola’s holiday trucks are packing something extra this year, thanks to the latest on-pack promotion from Coca-Cola Europacific Partners’ (CCEP).
Feeding the children
Quaker Oats has pledged to fill children’s porridge bowls this winter through a new media campaign.
Walker’s Shortbread unveils festive range
Famous Scottish brand Walker’s is urging retailers to get their share of festive shortbread sales by stocking its new-look Christmas range.
Berry good ice cream
MACKIE’S of Scotland has added some fruit flavour to its range in time for the summer.
The time is ripe for berry
NEW Vimto options have landed in soft drinks chillers in time for summer, bolstering the range with fruit flavour.
Snacks with a little bit more
SNACKS that offer a little more can provide retailers with a way to attract health conscious consumers and drive incremental sales.
