Hovis partners with Magic Breakfast children’s charity
Bakery brand Hovis has partnered up with children's charity Magic Breakfast as part of its plans to donate 1.5million meals to kids across 2026.
Smaller is better
Border Biscuits has been reacting to what it sees as increasing consumers demand for smaller pack formats when it comes to stocking up for lunchtime
Four Loko unveils new high ABV Remix range
RTD brand Four Loko has unveiled its next evolution with the launch of its high-ABV Remix range, complete with two new flavour variants.
Next-gen vaping
The next generation of Logic vaping devices has arrived, with the roll out of new Logic PRO 2
Maryland unveils Harry Potter inspired Butterbeer Cookies
Maryland Cookies has announced a new collaboration with the massively popular Harry Potter franchise to launch the new Maryland Butterbeer Cookies.
Rum pa-pum-pum
Malibu has released a limited edition festive bottle to encourage consumers to pick it up over Christmas
McGhee’s Morning Rolls hit Morrisons stores
Glaswegian family bakery brand McGhee's has announced an expansion for its Scottish Morning Rolls packs as they spread out across Morrisons stores in Scotland.
Ofishially veggie
Meat-free brand Quorn has been capitalising on demand by releasing plenty of NPD
St Pierre launches new Croissant Loaf packs
Premium bakery brand St Pierre has launched an innovative product for the breakfast table with its hybrid Croissant Loaf packs.
A monster snack for kids
Baby food brand Organix has launched two new nutritious snacks for toddlers .
Magners set to ‘Share the Craic’ this summer
Cider brand Magners is on the hunt for emerging talent in the UK comedy scene with its new 'Share the Craic' competition and on-pack promo.
Recyclable bread bags
Allied Bakeries is placing a new ‘please recycle me’ logo on all of its bread bags to encourage consumers to recycle their plastic wrapping
Au Vodka teams up with Tango on new cocktail cans
Welsh vodka brand Au Vodka has partnered up with Carlsberg Britvic to roll out a new RTD range with the new Au Vodka Tango cocktail serves.
Major listing for premium soft
PREMIUM tonic and mixer brand Franklin & Sons has secured a major listing with Co-op.
Sneak Energy rolls out new Transformers energy drinks
Sneak Energy has teamed up with Hasbro to roll out a new limited-edition range of drinks in collaboration with classic carton series Transformers.
A chunk of indulgence
Fox’s Biscuits has expanded its Extremely Chocolatey range .

























