An invitation to trade up
CONSUMERS may be feeling the pinch as inflationary pressure weighs down upon discretionary spending, but that doesn’t mean they will forego treats altogether.
Keep abreast of shift patterns
KEEP an eye on shoppers’ shift patterns to ensure strong food-to-go sales.
That was the message from Hannah Morter, manager for customer insight and category...
It’s sunshine in a bottle
SOFT drink brand Get More Vits is on a quest to support bone and muscle health.
The brand, which offers a range of vitamin fortified drinks, has been highlighting the importance of vitamin D in a healthy diet – particularly for consumers living in northern nations like Scotland.
Low-cal innovation
COCA-Cola Europacific Partners (CCEP) has expanded its low-calorie Monster Ultra range.
Office return drives gum growth
THE return of office working has had a positive impact on gum sales, according to Perfetti Van Melle, following a decline in performance under Covid restrictions.
Caramel returns to the chiller
FRIESLAND Campina has brought back its limited-edition Yazoo Choc Caramel flavour.
Snacking for charity
CHEESE snack Babybel is backing Comic Relief’s Red Nose Day campaign, through a new promotional pack.
Ambitious moves by Soda Folk
ADULT-focused soft drink brand Soda Folk is gearing up for growth in 2022.
Fizzing with fruity flavours
BRITVIC has bolstered its sparkling water brand, Aqua Libra, with a new Blood Orange & Mango variant.
Gluten free and vegan friendly
VEGAN snack brand Crave has expanded its snack range with the launch of two new SKUs.
Catering for new ways of working
WORK from home orders may have ended in January, but the commuter landscape looks like it may have changed forever.
Fanta’s first ever global campaign
COLOURFUL people’ are at the heart of the first-ever global marketing campaign for Fanta.
Marking 75 years filled with flavour
GOLDEN Wonder turns 75 this year and consumers can expect to hear all about it.
Big brands join Rich’s to go range
RICH’S has teamed up with Nestlé Professional to launch three new branded cookie variants under the former’s ‘Baked Made With...’ banner.
The in-store bakery range...
Revival picks up pace
SCOTTISH soft drinks business Bon Accord has been on charge, snapping up listings and expanding its portfolio with larger formats.
Bru back on the TV
THREE new adverts for Irn-Bru will debut this month, as part of a £6 million marketing investment in the brand.
