Giant argues for three-way push
IS three the magic number? Well it is for biscuits and confectionery giant Mondelez International. It reckons the biscuit market breaks down into three...
Gin in the ascendancy
There is a new gin for C-store retailer to consider adding to the spirits shelves .
Slashing salt levels
A new look and recipe for Jacob’s Twiglets has hit the shelves ahead of HFSS restrictions in England.
Own label is inspired
A premium range called Inspired has been launched for the Best-one brand from Bestway.
Whiskey provides core for new spider
CIDER brand Magners is on the search for spider men and women with its latest launch.
Last month Magners with Irish Whiskey (ABV 5.5%) became...
Merchandising makeover boosts sales
MERCHANDISING and visibility can have a massive influence on sales, argues KP.
With that in mind, KP has remerchandised 150 crisps and nuts fixtures in...
Oatibix ad sets sail
Oatibix returned to TV screens last month for the first time in a decade.
Refresh for gift lines
WHETHER it’s a birthday celebration or a simple thank you, Mondelez reckons there’s scope to say it with chocolate – and it has revamped its Cadbury Card range accordingly.
Lambrini’s coming home with party promotion
Accolade Wines is set to bring the ’brini to parties this winter season with a new competition for the Lambrini brand.
Drinks giant says premiums deliver
CONVENIENCE retailers who fail to get into festive premium spirits are missing a major sales opportunity, according to drinks firm Pernod Ricard UK.
Shoppers hunting...
French twisting
ARYZTA Food Solutions has added Le Twist to its Cuisine de France range.
The twist of almond encrusted pastry is filled with crème patisserie.
The product...
Marked for sales
With consumers increasingly looking for value PMPs are found in more aisles.
Influential campaign
VK has decided to team up with Love Island influencers Alex and Olivia Bowen for its latest promotion .
Trying out a continental commute
The food-to-go opportunity at breakfast is not to be sniffed at according to Aryzta Food Solutions.
Adventurous breakfast
Scottish porridge brand Hamlyns has been offering shoppers the chance to experience time-travelling thrills in high definition through an on-pack competition in partnership with Sony Pictures.
Seeds of change
ALLIED Bakeries, the company behind Kingsmill, has launched Kingsmill Super Seeds, a new everyday seeded loaf.
