Influential campaign


LIKE them or loath them, Instagram ‘influencers’ are everywhere.

And in a bid to appeal to young-adult drinkers, RTD brand VK has decided to team up with Love Island influencers Alex and Olivia Bowen for its latest promotion.

‘VK Sorts Your Summer’ will see the duo help promote a special offer where VK will  give its consumers 20% off in New Look for every purchase of its mixed ten pack.

The brand will undertake  experiential activity over the summer, where fans can win the chance to be styled by Alex and Olivia in New Look clothes and get their hands on exclusive VK merchandise.

Steve Perez, chairman at  parent company Global Brands, said that they wanted to partner with a brand that shared their “ethos, fan base and demographic.”

“VK is there every step of the way to sort consumers’ summers, whether that be their summer fashion, festivals or fun times like barbecues and house parties,” he said.