Trying out a continental commute

WRAPPED bakery may be the king of convenience but there are also plenty of customers on the hunt for some freshly baked treats to take on the go at breakfast time.

The food-to-go opportunity at breakfast is not to be sniffed at according to Aryzta Food Solutions, the firm behind Cuisine de France and Pierre’s, as consumers look for something quick and continental that can be enjoyed on the move.

Paul Whitely, head of marketing at Aryzta food Solutions suggested retailers stock up on a range of classic pastries like Croissants, Danish Pastries and Pain au Chocolat, as well as hot breakfast options like Croque Monsier and – for more British flavour – a Bacon & Sausage Bap.

Whitely said: “As people’s lives have become busier, demand for on-the-go breakfast formats has increased, with shoppers looking for quality breakfast bakery items that can be enjoyed on the move.

“Convenience and choice are key factors for shoppers when making their selection, and Aryzta Food Solutions provides a range of sweet and savoury, hot and cold bakery options that are perfect for shoppers looking to enjoy breakfast on-the-go.”