Trends move in a margin direction
Value has been the key trend driving shopper behaviour in the tobacco category for some time now – and it has had a knock-on effect for accessories.
Talented duo join Geeta’s
INDIAN food brand Geeta’s has bolstered its sales and marketing team with two appointments, both of whom bring a wealth of FMCG experience to their new roles.
New look for Wild Turkey
WILD Turkey has some new plumage thanks to a bottle redesign for its 101 bourbon variant.
Bringing the party
Lambrini has launched its first major marketing campaign since it was acquired by Accolade Wines.
Real demand for leaf salad
ONE third of consumers intend to eat more fruit and vegetables as part of a healthier lifestyle, according to recent IGD data, meaning there’s room for growth in convenience.
The enduring trend towards low sugar
HEALTHIER options are gaining ground in categories across the convenience store, but perhaps no more visibly than in the soft drinks chiller.
TV turn is paying off
Following a successful turn on the small screen, Mackie’s of Scotland has secured an expanded Sainsbury’s listing, extending to stores south of the border.
Transfer bid for Lineker
Frozen snack brand Brew City has launched a marketing campaign centred around securing a transfer for the top goalscorer in British FMCG.
Rum brand treks over the Atlantic
PUERTO Rican rum distiller Destilleria Serrallés has its eyes on the UK spirits market.
Small producer’s bonny deal
FAMILY owned Scottish soft drinks company Bon Accord has signed a new deal to supply Morrisons stores in Scotland.
Pilsner push for Brooklyn
New York craft brand Brooklyn Brewery is set to expand its range in the UK off trade, with a new Pilsner variant.
Big spend for cordial
SHS Drinks has thrown its weight behind Bottlegreen, with the launch of a new six-figure marketing campaign.
Going kookie for Maryland
Maryland Cookies is back on the small screen with the return of its ‘Keep it Kookie’ campaign.
Two more for PMP range
KP SNACKS has expanded its price-marked portfolio with the addition of two new price-marked packs.
Hunting a bargain
PMPs are performing well for German herbal liqueur brand Jägermeister.
The time is ripe for berry
NEW Vimto options have landed in soft drinks chillers in time for summer, bolstering the range with fruit flavour.
